Tip Tuesday: Engage & Network With Your Following

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Did you know that one of the easiest ways to build a social media presence is to engage with your followers and others within your product niche?

So what is social media engagement? To me, it’s the broadest term to describe how many likes, comments, clicks, and public shares your content receives after you post it. One of the most common questions I get about social media engagement is how to increase it– and luckily, the answer is simple: engage with other people’s posts as well!

Think about it like this: in the real world, how do you meet people? How do you market yourself? Well, the first step is always by saying hello and introducing yourself! In the online world, actions such as liking other people’s posts, commenting on their pictures, or following them are all small ways to get them to notice you and entice them into checking out your feed. Wouldn’t you be curious if someone you didn’t know liked your photo?

Facebook, Twitter, and Instagram are all platforms built on the concept of interacting with each other’s posts, which means simply engaging with someone else’s content for as little as a few minutes a day is one of the easiest ways to build your audience. However, the one challenges most influencers and businesses face when using social media is picking which niches to target when they’re practicing engagement.

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My best advice here is to take a look at who you want to be looking at your feed. Sure, in a perfect world we would want EVERYONE looking at our page and following us, but who is the most important?

For example, say you’re a Hair Stylist. You’re more likely to meet people who want to view your content by searching and engaging with posts in hashtags such as #hair, #hairstylist, or #hairtransformation than you would if you were searching more random hashtags, such as #instagood or #igdaily.

If you are ever stuck for ideas as to where to target engagement, you can never go wrong  with searching specific hashtags to target the physical community you’re located in. For example, Copper Social Co. is located in Edmonton, which means we’re always liking and commenting on posts in #yeg, #yeggers, #edmonton, and #yegdt.

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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