Tip Tuesday: Track Relevant Statistics

4Do you ever feel like you’re in an insta-rut? Consider switching your profile over to a business account. Instagram will automatically calculate your most popular posts and allow you to see what aspects of your content are most popular with your followers!

Once you’re switched over, simply click the little graph button in the top right corner of your profile beside your username (second from the end!) Voila, all your social media stats at an arm’s reach!

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With one simple upgrade, you can see are sorts of information about your followers– including your demographics and who is viewing your posts. Here’s a sample from our feed:

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As you can see, we have a large female fan base that’s located right in our hometown, Edmonton! We also have a feed of all our most popular posts below. This information is helpful because it helps us not only see who our audience is, but it also tells us what kinds of posts they like.

With all this information, it can be hard to know which statistics to really pay attention to. We recommend clicking on your most popular posts and clicking on view insights. Here’s an example of a post we made around Christmas, before we had launched:

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By viewing our insights we can see the most important statistics to track in Instagram: how many likes, how many comments, and how many bookmarks each of our posts had. We can also see how many profile visits that post gave us and how many people reached our website.

Given that this post was a simple Merry Christmas to our followers, we’re not surprised by the lack of major clicks– but tracking these statistics while you’re in the middle of a marketing campaign can tell you how many people are actively engaging with your social media and how successful your online marketing can be.

In general, I recommend switching to a business account especially if you’re a solo-entrepreneur or a small business who can’t afford professional social media marketing. It may require a little experimentation, but eventually it can really help you target your audience!

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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