Brand Building: Organic vs. Inorganic Growth

Whether you’re grocery shopping, or trying to grow your business, organic is always better.

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You’ve probably heard of paying for Instagram or Twitter followers, and while this sounds like an easy way to jump-start your business and popularity, it could actually cause a lot more harm than good. By choosing to take the organic route with your social media accounts, you are building a stronger future, saving money, creating real connections, and avoiding potential scams and stigmas that could harm your business in the long run.

Organic social media growth can be defined as using strategic social media marketing tactics to gain followers, and build brand awareness and loyalty. Building an organic following on social media takes time. It requires hours of following, commenting, liking, messaging, and everything in between. At first, it can feel like you’re going nowhere. But the connections you do create are genuine. People will follow you because they want to, and because they have an interest in your business.

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Organic growth is also free! That’s the great thing about social media. It’s free to use, and that’s all you have to do to build an organic following; use it. When you’re just starting out as a small business, it’s very important to not spend money where it isn’t needed. And it isn’t needed to spend time on your Instagram feed searching for interesting accounts and potential clients. Think of it as modern day cold-calling!

Over time, organic growth will pay off.

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Inorganic social media growth is the exact opposite. Inorganic growth refers to follower growth that is forged, and not natural. In contrast to organic growth, inorganic growth is falsified by purchasing followers through apps or websites. While inorganic growth can seem to have benefits, such as the appearance of popularity and the potential starting point for a business, bought followers are not all they’re cracked up to be. All they will give you is the illusion that you have a large following; they won’t actually give you a large following.

Most often, the followers you buy will be bots, or inactive accounts that merely look real. These are not the type of followers you need to grow a business and a brand. Sure, bought followers might give you an initial boost by increasing your follower base, but for real business growth you will still need to actively engage with users.

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People who regularly use Instagram can easily spot when a new account has purchased followers. Bots are easy to spot, and they typically come with a stigma. Why would you support a business that has to buy a fake appearance? It’s not a good first impression for potentially real followers.

Above all else, a lot of online companies that advertise paid followers are scams, so if you do choose this option, be sure to read reviews and do your research.

It’s important to remember that inorganic growth is only a short-term solution.

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In conclusion, if you choose to build your brand by organically gaining new followers and creating real, human connections, your business will be stronger and more successful. If you choose to use an inorganic growth strategy your business will eventually suffer from it.

Want an organic follow back? Follow us on Instagram at @coppersocialco!