Friday Update!

Woohoo! What a week!

This week we were so excited to take on not just one, not just two, but three new clients! Talk about a productive week!

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Obviously we owe a lot of our success to our friends at YEG Boss Babes– we met so many awesome and intelligent women who are just getting started with their small businesses, just like us! It’s always a breath of fresh air to meet like-minded individuals who are looking to support– not compete– with you. Can’t wait for more events just like it!

One more day, and then the weekend. Here’s hoping for more fun and excitement in the next week!

Tip Tuesday: Take Advantage of Trending Hashtags

For today’s Tip Tuesday, I thought I’d get a little technical and talk about one important aspect of social media: hashtags!

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Regardless of your platform, users across every social media application use hashtags to as a means of classifying their content– sometimes they’re used ironically, sometimes they’re an inside joke, and sometimes they’re just a way to share what’s happening in a location or on a certain day. Whether you’re a business, a brand, or just a regular user, the easiest way to have fun with social media is to use trending hashtags to engage with users across the application, whether they’re your followers or not.

In any 24 hour period, different hashtags become popular based on what’s going on in the world– on Sunday, February 25th, here was one of the biggest trending hashtags: #FakeOlympicsFacts.

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As you can see, a lot of hashtags are born out of pure goof off moments. There’s no marketing agenda behind them, nor is there any real point beyond having fun. And a brand or business can participate in them and have fun too… Just as long as their response is PG and Vanilla in nature. For the most success when using hashtags, it’s important to remember to stay away from political issues and other topics that could potentially offend followers. Here are some examples of brands using hashtags right:

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ft. a video of some octopus dance moves!

The most popular time for brands to take advantage of trending topics and hashtags is when they know they can plan for it. Think cultural events that happen every year: like Back-to-School, The Super Bowl, and New Years Eve. Brands can prepare their own content (and yes, even their own hashtags!) in advance for these marketing moments.

That’s it for now! Have a great week and happy hashtagging everyone!

— Lisa

Tip Tuesday: Build Anticipation & Follow Through

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One of biggest mistakes we see with businesses’ marketing campaigns is a lack of consistent anticipation and follow through.

What do we mean by this? It’s simple: when marketing a service or a promotion, most businesses make the mistake in believing that their followers will naturally be hyped on what they’re offering. Not so! If you want to attract that kind of energy to your marketing campaigns you have to put it out there yourself!

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Let’s say you run a car wash, and to celebrate hitting 1000 followers online you released an promotional slogan that, when said at the till, would earn your customers 50% off a car wash service. Most businesses would release the slogan once and then be done with it… But that’s not the right way to build a marketing campaign!

While the “one-and-done” promotion might earn you a few extra visits, the proper way to execute a promotion is to start by building anticipation– maybe tease the deal a few days early with posts like “Stay Tuned for a Deal” or “Something Exciting Coming Soon…” to keep your followers intrigued and checking your posts. This keeps up site traffic and gets your followers looking at your page more often!

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Once you do release the promotion, really hit it home– post it multiple times a day, everyday. And make sure when your customers come in for that service that you truly give them a one of a kind experience. That way, they’ll keep coming back for more even without a current deal on!

That’s it for now, stay tuned for another tip next Tuesday!

xoxo, Lisa

Friday Update!

Friday already– woohoo!

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This week felt like a major calm before the storm. We’ve been spending the last few days getting ready for our event with YEG Boss Babes next week where we’re going to be speaking about social media management and preventing burn out. We’re super excited to meet so many local entrepreneurs and girl bosses who are all about making their own dreams come true!

While we’ve been busy getting for that there’s been little time for thoughts about anything else. Here’s hoping the event goes well and we have something exciting to talk about next week!

 

Tip Tuesday: Partner with Targeted Influencers

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Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?

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They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.

If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.

That’s all for now! See you next week!

xoxo, Lisa

Friday Update!

Another week come and gone. And boy, was it a rough one. February began with a nasty flu ripping through our office that left most of us stuck in bed or with a sure throat and unable to speak.

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Stressful. Very stressful.

Talk about a major set back– it’s hard to convince people to work with you when you can barely get a word out! On the bright side it seems like most of us are on the other side of it. Hopefully by Monday we’ll be back in fighting shape!

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Lots of fun and exciting things in the works in the next month or so– our founder Lisa Hennig is speaking at a YEG Boss Babes event on the 23rd giving a talk about creating manageable social media marketing campaigns. Should be a can’t-miss event!

Tip Tuesday: Track Relevant Statistics

4Do you ever feel like you’re in an insta-rut? Consider switching your profile over to a business account. Instagram will automatically calculate your most popular posts and allow you to see what aspects of your content are most popular with your followers!

Once you’re switched over, simply click the little graph button in the top right corner of your profile beside your username (second from the end!) Voila, all your social media stats at an arm’s reach!

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With one simple upgrade, you can see are sorts of information about your followers– including your demographics and who is viewing your posts. Here’s a sample from our feed:

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As you can see, we have a large female fan base that’s located right in our hometown, Edmonton! We also have a feed of all our most popular posts below. This information is helpful because it helps us not only see who our audience is, but it also tells us what kinds of posts they like.

With all this information, it can be hard to know which statistics to really pay attention to. We recommend clicking on your most popular posts and clicking on view insights. Here’s an example of a post we made around Christmas, before we had launched:

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By viewing our insights we can see the most important statistics to track in Instagram: how many likes, how many comments, and how many bookmarks each of our posts had. We can also see how many profile visits that post gave us and how many people reached our website.

Given that this post was a simple Merry Christmas to our followers, we’re not surprised by the lack of major clicks– but tracking these statistics while you’re in the middle of a marketing campaign can tell you how many people are actively engaging with your social media and how successful your online marketing can be.

In general, I recommend switching to a business account especially if you’re a solo-entrepreneur or a small business who can’t afford professional social media marketing. It may require a little experimentation, but eventually it can really help you target your audience!

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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