10 Key Reasons Why Your Business NEEDS a Social Media Presence

The rise of social media and online communication has truly transformed the way we interact with the world. Facebook alone has over 500 million active users.

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With an ever-increasing growth rate, social media is now an imperative tool for businesses to advertise, grow, and engage with their customers. Here are 10 reasons why your business NEEDS social media:

Build brand loyalty and awareness: Social media is the best tool nowadays to get your name out there. You’ve seen a viral video before right? Well, it’s the same thing. Social media can be used to spread information across large audiences instantaneously. With an active and engaging social account, customers are more likely to stick around and see what you and your business are up to.

Cost-effective advertising: Social media is free to use so whether you’re posting on Instagram, Twitter, or Facebook, you’re essentially getting free advertising. You heard that right: FREE! Engaging on social accounts aids in boosting your brand awareness. User generated content, like retweets on Twitter, and shares on Facebook are also forms of advertising. Some platforms offer paid targeted ads, which can be purchased for as little as $3 a day.

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Keep up with the competition: Scouring the social media accounts of your competitors helps you gain marketplace insight. You can learn everything about competitors from who they follow, what they post, and who they engage with. Social media is also an easy way to keep track of new competitors.  

Engage and interact personally with customers: Social media allows you to personally connect with your customers. By creating a voice and humanizing your business, not only with you build customer loyalty, but you will also build relationships. This will boost the customer’s experience and keep them coming back!

Increased brand authority: Social media allows you to respond to your customers faster, and easier. It helps you to create brand consistency, and in turn, brand credibility. Having authority with your business and your customers will keep you at the top of your industry.

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Increase brand recognition: It’s simple. The more you post and engage, the more you are recognized, shared, remembered, and recommended. A recent study showed that in 2017 81% of North American adults were actively using social media. That’s a lot of posts, and a lot of opportunities to get noticed!

Improve search engine optimization: Also known as SEO. All major search engines show and rank search results based on what the search engine considers most relevant to users. Having a higher SEO will make you appear higher on the list. Social media dominates the search engine result pages for brand names. Which means, social media profiles definitely have the power to rank in the top 10 results. Social media platforms are also used as search engines, so it’s important to get as much exposure as you can in order to build your brand.

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Find new customers: By having an effective social media presence you can connect with many different types of people and you can find customers you never knew you had. They can also find you!

Gain customer insight: Social media is the perfect opportunity to monitor what your customers want and need. You can really get to know them, and how they feel about you and your brand. You can also learn about how your customers feel about other brands. Getting to know your customers is key in building relationships with them.

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Provide a richer customer experience: Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service quality, and enrich your relationships with your customers. Customers who can see this, or experience your service firsthand, are more likely to return and tell their friends about you!

When executed effectively, social media can lead to more customers, more authority, more advertising, and it’s here to stay. If you want to succeed, your business needs an active social media presence, and we’re here to help! Stay tuned for more tips!

General Copper

Tip Tuesday: Take Advantage of Trending Hashtags

For today’s Tip Tuesday, I thought I’d get a little technical and talk about one important aspect of social media: hashtags!

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Regardless of your platform, users across every social media application use hashtags to as a means of classifying their content– sometimes they’re used ironically, sometimes they’re an inside joke, and sometimes they’re just a way to share what’s happening in a location or on a certain day. Whether you’re a business, a brand, or just a regular user, the easiest way to have fun with social media is to use trending hashtags to engage with users across the application, whether they’re your followers or not.

In any 24 hour period, different hashtags become popular based on what’s going on in the world– on Sunday, February 25th, here was one of the biggest trending hashtags: #FakeOlympicsFacts.

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As you can see, a lot of hashtags are born out of pure goof off moments. There’s no marketing agenda behind them, nor is there any real point beyond having fun. And a brand or business can participate in them and have fun too… Just as long as their response is PG and Vanilla in nature. For the most success when using hashtags, it’s important to remember to stay away from political issues and other topics that could potentially offend followers. Here are some examples of brands using hashtags right:

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ft. a video of some octopus dance moves!

The most popular time for brands to take advantage of trending topics and hashtags is when they know they can plan for it. Think cultural events that happen every year: like Back-to-School, The Super Bowl, and New Years Eve. Brands can prepare their own content (and yes, even their own hashtags!) in advance for these marketing moments.

That’s it for now! Have a great week and happy hashtagging everyone!

— Lisa

Tip Tuesday: Build Anticipation & Follow Through

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One of biggest mistakes we see with businesses’ marketing campaigns is a lack of consistent anticipation and follow through.

What do we mean by this? It’s simple: when marketing a service or a promotion, most businesses make the mistake in believing that their followers will naturally be hyped on what they’re offering. Not so! If you want to attract that kind of energy to your marketing campaigns you have to put it out there yourself!

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Let’s say you run a car wash, and to celebrate hitting 1000 followers online you released an promotional slogan that, when said at the till, would earn your customers 50% off a car wash service. Most businesses would release the slogan once and then be done with it… But that’s not the right way to build a marketing campaign!

While the “one-and-done” promotion might earn you a few extra visits, the proper way to execute a promotion is to start by building anticipation– maybe tease the deal a few days early with posts like “Stay Tuned for a Deal” or “Something Exciting Coming Soon…” to keep your followers intrigued and checking your posts. This keeps up site traffic and gets your followers looking at your page more often!

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Once you do release the promotion, really hit it home– post it multiple times a day, everyday. And make sure when your customers come in for that service that you truly give them a one of a kind experience. That way, they’ll keep coming back for more even without a current deal on!

That’s it for now, stay tuned for another tip next Tuesday!

xoxo, Lisa

Tip Tuesday: Partner with Targeted Influencers

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Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?

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They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.

If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.

That’s all for now! See you next week!

xoxo, Lisa

Tip Tuesday: Track Relevant Statistics

4Do you ever feel like you’re in an insta-rut? Consider switching your profile over to a business account. Instagram will automatically calculate your most popular posts and allow you to see what aspects of your content are most popular with your followers!

Once you’re switched over, simply click the little graph button in the top right corner of your profile beside your username (second from the end!) Voila, all your social media stats at an arm’s reach!

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With one simple upgrade, you can see are sorts of information about your followers– including your demographics and who is viewing your posts. Here’s a sample from our feed:

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As you can see, we have a large female fan base that’s located right in our hometown, Edmonton! We also have a feed of all our most popular posts below. This information is helpful because it helps us not only see who our audience is, but it also tells us what kinds of posts they like.

With all this information, it can be hard to know which statistics to really pay attention to. We recommend clicking on your most popular posts and clicking on view insights. Here’s an example of a post we made around Christmas, before we had launched:

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By viewing our insights we can see the most important statistics to track in Instagram: how many likes, how many comments, and how many bookmarks each of our posts had. We can also see how many profile visits that post gave us and how many people reached our website.

Given that this post was a simple Merry Christmas to our followers, we’re not surprised by the lack of major clicks– but tracking these statistics while you’re in the middle of a marketing campaign can tell you how many people are actively engaging with your social media and how successful your online marketing can be.

In general, I recommend switching to a business account especially if you’re a solo-entrepreneur or a small business who can’t afford professional social media marketing. It may require a little experimentation, but eventually it can really help you target your audience!

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

Click here to follow us on Facebook, Twitter, and Instagram!

 

Tip Tuesday: Engage & Network With Your Following

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Did you know that one of the easiest ways to build a social media presence is to engage with your followers and others within your product niche?

So what is social media engagement? To me, it’s the broadest term to describe how many likes, comments, clicks, and public shares your content receives after you post it. One of the most common questions I get about social media engagement is how to increase it– and luckily, the answer is simple: engage with other people’s posts as well!

Think about it like this: in the real world, how do you meet people? How do you market yourself? Well, the first step is always by saying hello and introducing yourself! In the online world, actions such as liking other people’s posts, commenting on their pictures, or following them are all small ways to get them to notice you and entice them into checking out your feed. Wouldn’t you be curious if someone you didn’t know liked your photo?

Facebook, Twitter, and Instagram are all platforms built on the concept of interacting with each other’s posts, which means simply engaging with someone else’s content for as little as a few minutes a day is one of the easiest ways to build your audience. However, the one challenges most influencers and businesses face when using social media is picking which niches to target when they’re practicing engagement.

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My best advice here is to take a look at who you want to be looking at your feed. Sure, in a perfect world we would want EVERYONE looking at our page and following us, but who is the most important?

For example, say you’re a Hair Stylist. You’re more likely to meet people who want to view your content by searching and engaging with posts in hashtags such as #hair, #hairstylist, or #hairtransformation than you would if you were searching more random hashtags, such as #instagood or #igdaily.

If you are ever stuck for ideas as to where to target engagement, you can never go wrong  with searching specific hashtags to target the physical community you’re located in. For example, Copper Social Co. is located in Edmonton, which means we’re always liking and commenting on posts in #yeg, #yeggers, #edmonton, and #yegdt.

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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