Another week come and gone. And boy, was it a rough one. February began with a nasty flu ripping through our office that left most of us stuck in bed or with a sure throat and unable to speak.
Talk about a major set back– it’s hard to convince people to work with you when you can barely get a word out! On the bright side it seems like most of us are on the other side of it. Hopefully by Monday we’ll be back in fighting shape!
Lots of fun and exciting things in the works in the next month or so– our founder Lisa Hennig is speaking at a YEG Boss Babes event on the 23rd giving a talk about creating manageable social media marketing campaigns. Should be a can’t-miss event!
Well, it’s officially been one week since Copper Social Co. has gotten going and there’s already so many exciting things happening!
This week was definitely one of growth. Woke up one day to dozens of messages in our inbox from business students looking to intern with us this summer. The whole thing is pretty surreal considering less than a year ago we were students ourselves! All in all we have to say it was the single most validating thing to have happen– knowing that people are so excited about what we’re doing that they already want to join us!
This weekend we’re going to be doing some work with our real estate clients (let’s get real, it’s all an excuse to see some open houses and be a little nosy) and then we’re going to sit down and enjoy the Super Bowl (and all the opportunities for snacking that come with it!) Have a great weekend everyone!
Did you know that one of the easiest ways to build a social media presence is to engage with your followers and others within your product niche?
So what is social media engagement? To me, it’s the broadest term to describe how many likes, comments, clicks, and public shares your content receives after you post it. One of the most common questions I get about social media engagement is how to increase it– and luckily, the answer is simple: engage with other people’s posts as well!
Think about it like this: in the real world, how do you meet people? How do you market yourself? Well, the first step is always by saying hello and introducing yourself! In the online world, actions such as liking other people’s posts, commenting on their pictures, or following them are all small ways to get them to notice you and entice them into checking out your feed. Wouldn’t you be curious if someone you didn’t know liked your photo?
Facebook, Twitter, and Instagram are all platforms built on the concept of interacting with each other’s posts, which means simply engaging with someone else’s content for as little as a few minutes a day is one of the easiest ways to build your audience. However, the one challenges most influencers and businesses face when using social media is picking which niches to target when they’re practicing engagement.
My best advice here is to take a look at who you want to be looking at your feed. Sure, in a perfect world we would want EVERYONE looking at our page and following us, but who is the most important?
For example, say you’re a Hair Stylist. You’re more likely to meet people who want to view your content by searching and engaging with posts in hashtags such as #hair, #hairstylist, or #hairtransformation than you would if you were searching more random hashtags, such as #instagood or #igdaily.
If you are ever stuck for ideas as to where to target engagement, you can never go wrong with searching specific hashtags to target the physical community you’re located in. For example, Copper Social Co. is located in Edmonton, which means we’re always liking and commenting on posts in #yeg, #yeggers, #edmonton, and #yegdt.
That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!
Well, it’s the official launch date of Copper Social Co!
To be frank, it’s been one hell of a ride. The last year and a half of running Bankrupt Beauty Blog has been absolutely out of this world. I’ve made so many friends in this wonderful little community, but I’m excited to try to make a living doing what I love most about this industry: creating relationships between influencers and brands.
Copper Social Co. is founded on the idea of building up small businesses and online creatives by working together to engage with our followers. I’m so beyond excited to take this plunge with all of you, let’s make something awesome together!
Here’s to starting something new. Can’t wait to see where this takes me!
With a new year upon us, I’ve been taking some time to reflect on what 2017 left me with and where I want to go in the coming 12 months.
2017 was a weird year, guys. I ended a 5 year relationship, graduated from University, lived without phone service/internet/basic technology for 4 months, and had my friends group spread out and separate across the country. A lot happened. And even though it didn’t feel right at the time, all this shit led to some positive changes in my life.
So while I’m still riding this #NewYearNewMe vibe, I’m going to share some of my goals and resolutions for 2018.
Drink More Water
This is such a lame goal but probably one of the most important I can think of. I’m garbage at remembering to drink enough water– most of my fluids are ingested through cups of tea and the milk at the bottom of my cereal bowl. In 2018 I want to get better about drinking water, even if that means the additional trips to the bathroom each day.
Make Travel and Exploration a Priority
I’ve been a big home-body for most of my life, and 2017 was the first time I went on a solo adventure. In 2018 I want to do more of that– not necessarily alone, but I definitely want to put myself in more situations that warrant me relying on myself and putting myself out there in the world.
Spend More Time Outside
My current job pretty much demands that I spend 4 hours a day glued to my laptop, but after spending the summer cut off from technology I was surprised but how much I enjoyed unplugging. I really want to spend more time outside and away from my desk in 2018.
Become a Morning Person
My days usually don’t start until 9 or so, which means they usually end around 1 in the morning. I really hate that I miss a lot of my favorite morning yoga classes because of my sleep schedule, and that I miss out on family time in the morning– when I was growing up in school I would always wake up early and visit with my parents while we ate breakfast. In 2018 I want to get back to a healthier sleep schedule, especially one that doesn’t involve me blogging until the early hours of the morning.
2017 was definitely the year my life fell apart. As a person who hates change, this was especially hard to cope with. One of my proudest moments of the year was realizing that I had the ability to handle whatever life chose to throw at me– and even more, realizing that I kind of thrive in the madness that is an upturned life.
By far my biggest resolution in 2018 is to maintain this attitude towards change, and to use moments of uncertainty and wobbliness to improve myself as a person.
God, Oprah should interview me. She would love all this self-improvement shit.
What do you think, Broke Babes? Love it? Hate it? Want to share your own resolutions?
Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!
A red lip is to the holiday season as presents are to Christmas morning– it’s not really necessary to enjoy the day, but it sure as hell helps.
While a red lip is a classic this time of the year, that’s the very reason why it can sometimes be difficult to wear– when everyone is familiar with the look you’re going for, it’s hard to pull it off in a way that’s entirely your own. Here’s are a few of my red lip hacks to help make pulling off a scarlet pout easy as hell!
Exfoliate Your Lips
A bold lip is a double edged sword in that it looks great… But it also highlights everything about your lips you don’t like. Namely, if they’re dry.
My number one tip is to make sure you are starting with exfoliated, moisturized lips– which are surprisingly easy to achieve. While brushing your teeth, simply swipe your toothbrush gently over your lips a few times, removing any dead skin and promoting circulation. Finish with a single layer of chapstick.
Mute the Rest of Your Face
While this is a tried and true tip, I stand by it– if you want the attention on your lips, you have the keep the rest of the face soft to truly make an impact.
I’ll limit myself to neutral colored eyeshadows (usually cream and soft browns to still create depth) and unless I’m going out I skip the liquid eyeliner– with a red lip it’s much more flattering to use a soft kohl liner that’s been smudged out.
BUT– Play Up Your Brows
A red lip does require some support from the rest of your face to keep it from looking clownish– and the best way to do that is to play up your bone structure by emphasizing your brows.
Spend some extra time filling in sparse areas and really focusing on creating full brows– although be sure to still create something that looks natural on your face. If you’re still feeling as if the red lip is wearing you, add a small amount of highlight under the brow, on the inner corner of the eye, and along the tops of your cheek bones to create more structure.
Line Your Lips
Straight up: the biggest mistake you can make is attempting to free ball your lips with a dark lipstick– in my experience there is no quicker way to potentially ruin your entire face.
When going for a bold lip, always take the time to line your lips and fill them in with a nude lip pencil. Not only does this allow you to establish where you’re going to put pigment, evens out any flaws in your lips– a bold lip is going to highlight anything unsymmetrical, so this is your chance to create the lips you always wanted.
But a word to the wise: Don’t go overboard. This is not the time to create those Kylie Jenner lips you’ve been lusting after. Stick as close to your natural lip line as you can.
Keep it in Place!
After spending years being notorious for leaving a smudge of lipstick wherever I go, 2017 was finally the year I set about keeping my lip colour in place.
After filling in my lips with a nude pencil, I carefully apply my first layer of lipstick, taking the time to really carve out my cupid’s bow and make sure there aren’t any flaws in my lip shape. Then, after giving it a minute or two to set, I lightly dust finishing powder over my lips.
Next, I reapply lipstick in a light layer, making sure my pigment is even. Finally, I’ll finish with a light layer of setting spray.
Another good trick is the use of lip stains. I am a huge believer in their staying power, and if you happen to have one in a similar shade to the lipstick you’re wearing they can be great for keeping everything in place.
The Finger Trick
There’s no kind of anxiety like Oh-God-Do-I-Have-Lipstick-On-My-Teeth anxiety, and once you wear a bold lip you live in constant fear. Are people looking at your mouth because of the lip color? Or is it because you have a big glob of red on your teeth???
Although there really isn’t a way to completely eliminate the threat, one thing that does help me is The Finger Trick. After applying and setting your lips, put your index finger in your mouth, pucker your lips around it, and pull it out. Any lipstick that was slightly too far on the inside of your lips should come off on your finger.
The Tissue Trick
There is a trick in reapplying lipstick that has been passed down woman to woman for generations: The Tissue Trick.
If you haven’t heard of this, I’ll tell you right now it’s genius– and the sole reason my lipstick stayed in place on my graduation day. If you’re out in public and have to reapply, start by swiping on a new layer of lipstick. Then, take a tissue, fold it in half, and press your lips down on either side of the edge (basically you are biting a kleenex with your lips.) Then, reapply lipstick again.
I have no idea why this helps lock in colour. Actually, I have no idea why this even helps. But it does. And my mother taught it to me, and I trust her.
What do you think, Broke Babes? Love it? Hate it? Thinking of rocking a red lip this season?
Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!
As quite a few of you will have guessed by now, my beauty routine is fairly low maintenance– I’m all about anything that saves me time and keeps me looking great.
On any given busy day mascara has to be the one thing I never leave without– even with the temptations of lipstick and concealer a mascara wand and an eyelash curler are the two things in my hand on my way out of the door.
I’m a strict believer that thick lashes are a quick fix to tired eyes and the key to keeping up a put together appearance (even if you’re about two seconds away from falling apart at any given moment, like me.) The problem is, I’m a perfectionist– and more often than not messing with clumpy mascara and flimsy wands eats up a big chunk of my morning.
When my girl Amanda at Lash Boutique and Lounge first offered to treat me to a Lash Lift & Tint, I was naturally a little skeptical– why pay for something I was already doing myself? Lucky for me, Amanda (bless her heart) is one of the sweetest and most patient girls I’ve ever met– and she was the one to completely change my mind.
Amanda and I met each other on Instagram a few months ago and we quickly bonded over all things beauty. She’s truly one of the sweetest and most genuine people I’ve ever met online, and we didn’t waste anytime becoming close– she’s honestly one of the nicest people I’ve met in the beauty industry. Go follow her on insta right now at @lashboutiqueandlounge!
Amanda has been in the beauty industry for a while now, starting back in 2012 when she moved to Leduc with her fiance Jeff. Initially she started doing lashes at Lash Affair in Edmonton, then went on to work out of her home, and is currently working out of Relax and Renew Spa as she’s in the process of opening her own Lash Studio in Leduc.
What is a Lash Lift & Tint?
To be blunt– it’s exactly what it sounds like. Unlike lash extensions, where additional fibers are added to your lash line to give the appearance of fullness and length, a Lash Lift & Tint is a curling and tinting solution that curls your lashes upwards towards your brows and tints them a darker shade.
Like Amanda says, “It’s 100% your natural lashes. What creates the illusion of fullness is the fact that your lashes aren’t being viewed straight on, but rather curled up.”
How long does a Lash Lift & Tint Last?
“About 6-8 weeks,” says Amanda. “The Lift & Tint falls over time and fades as new lashes begin to grow in. You lose about 3-4 lashes each day, so it all depends on how quickly your body regrows lashes.”
In my opinion, a Lash Lift & Tint is way more time saving than traditional mascara and curling– the entire process takes about an hour and means no mascara or curling for about 2 months.
Who is a good candidate for a Lash Lift and Tint?
“Honestly, anyone can get a Lash Lift & Tint. The only thing you need is lashes– and there are even options for those with damaged or lost lashes. I do work on women of all ages… My youngest client is 16 and my oldest is 68.” Amanda laughs. “The only thing I require is parental consent if they’re under the age of 18!”
Anything else clients should know before they get a Lash Lift & Tint?
“Well, the important thing to remember is that it’s like getting a perm in a way. You can’t get the hair wet for 24 hours.” Amanda tells me.”And no touching your lashes either. I tell most clients to wait at least a day before applying mascara. Although if you must, anything that isn’t waterproof is fine.”
“Another important thing to remember is to be gentle the first time you remove your make up– and to not be alarmed if you smell the perm solution the first few times you get your lashes wet. Whenever I get mine done I always notice the smell the first shower after. That’s totally normal!”
Step 1: Protection
As I settled into the massage table with little idea what I was in for, Amanda made a point of reassuringly arranging my hair about my shoulders.”So you’ve never got a Lash Lift & Tint before?” She asked, double checking that I had showed up to the appointment with no eye makeup.
“Well, don’t worry. I’m going to walk you through it.”
The process started with Amanda placing gel pads along my bottom lash line. These little pads have the texture of any at-home sheet mask and can contain collagen to reduce puffiness. “These protect your lower lashes from the perm solution and stop them from curling into your eyes.”
After this, Amanda used water soluable adhesive to stick silicone pads to my upper lids. “This is going to be weird. Blink as much as you want.” She warned me before she began the process of pulling all my upper lashes over the silicone pad.
Out of the whole experience, the 30-seconds or so that it took for her to arrange my lashes was probably the most uncomfortable part– and most of that chalks up to the fact that I’ve literally never had another human being touch my eyelashes. So maybe 90% of this is just my problem?
“This is usually the part where most of my clients fall asleep.” Amanda told me, double checking that all my lashes were out and ready to be processed. “Getting your lashes done is probably one of the most relaxing beauty treatments you can get.”
“Because you’re lying down?”
“That too.” Amanda laughed. “… But also because from this point on you’re stuck with your eyes closed for the next 40 minutes.”
“Seems like a pretty reasonable excuse for a nap.”
Step 2: Perm Solution
Once my lashes were arranged Amanda applied a bright pink perming solution to my lashes to encourage them to curl. “The perming solution has a bit of a stronger smell.” Amanda warned me. “If you have sensitive skin you might even begin to feel your lids itching.”
“I’m having vivid flash-backs to going with my Granny to her perm appointments when I was a kid.” I laughed.”This smells exactly like the salon.”
Personally, the smell from the perming solution was strong but didn’t really bother me. I also didn’t get any itching or other reactions from the scent. “It mostly feels like someone is coating my lashes with cheap liquid eyeliner.”
The perming solution stayed on my lids for about 12 minutes, with Amanda and I chitchatting and making each other laugh to pass the time. When the time was up, removing the perming solution took less than a minute and felt similar to someone swiping my lashes with mascara.
Step 3: Setting Solution
“When I hear setting solution I imagine, like, a make-up setting spray.” I tell Amanda as she swipes bright blue fluid over my lashes. “Like something to keep everything in place.”
As it turns out, that was essentially the idea. While the perming solution curled my lashes, the setting solution was there to keep them that way. With my lashes setting Amanda and I got back to gossiping and waited out the 10-ish minutes the product was on my lids.
“What does it look like?” I asked Amanda, trying to imagine every step she talked me through.
“Think of… Something on your lid. And your lashes pulled over it. With blue stuff on top.”
“Oh.” This actually was very instructive and made a lot of sense. “Okay.”
Step 4: Blue-Black Tint
As we got down to the final few steps in the process it came time to actually tint my lashes.
“What most people don’t realize about their lashes is that there isn’t a ton of pigment towards the end of the hair.” She explained, coating my now curled lashes with tint. “Once this sets there will be pigment all the way through the lash. That combined with the curl makes your lashes seem much longer even though we haven’t actually added length.”
We waited out the last ten minutes together. The moment of truth was coming.
Step 5: Nourishing Oil
The final step in the process was to remove the shields Amanda had placed on my eye lids and apply nourishing oil to protect and moisturize my lashes. After this, I attempted to pretend not to be too excited as she fanned out my lashes for the big reveal.
“Oil draws the lashes together.” She explained. “I’m using a lash comb to separate each individual lash so your Tint & Lift makes the biggest statement.”
With one quick removal of the gel pads covering my lower lashes, it was time for the big reveal.
It was very difficult not to completely freak out when I looked in the mirror. I was instantly in love.
The first thing I noticed is that it looked like I was wearing several coats of volumizing mascara– my lashes seemed to go on for days. It also looked like I was instantly younger and more rested than I had ever been.
“Oh my god!” I squealed, barely resisting the urge to hug her. “Ah! Oh my God, I love them!
In the days after getting a Lash Lift & Tint, I was obsessed.
Pretty much everyone I talked to noticed my lashes within seconds– for the week or so after everyone kept telling me how well-rested I looked. Even people I didn’t expect to notice, like my father or my brother, kept commenting on the fact that my eyes seemed bigger and brighter against the rest of my face. I even went out for dinner and had the server ask what kind of mascara I was wearing.
But my real favourite part of the whole experience (despite the attention, which we all know I thrive on) was the fact that I pretty much stopped needing to put on mascara in the mornings– I even dashed out to run some errands with no make-up for the first time in YEARS, feeling confident that I looked good without any effort. AND when I did go out that weekend one swipe of mascara made it look like I was wearing falsies.
False Eyelash Look? With no effort? Yes please.
All in all, I will definitely be seeing my girl Amanda for another Lift & Tint– she is a queen who knows what she’s doing and I’ve never loved the way I look more. This is something every girl should do at least once, whether for their wedding day, before a vacation, or because they want an added flair of I-Woke-Up-Like-This drama for their every day.
Don’t believe me? Here are the Before and After pictures up close:
So go see Amanda! And tell her I said hi.
What do you think, Broke Babes? Love it? Hate it? Want to get your Lashes done?
Hit like, leave me a comment, and don’t forget to like my girl Amanda on Facebookand Instagramand call her to book your lash appointment at 780-340-5274!