The rise of social media and online communication has truly transformed the way we interact with the world. Facebook alone has over 500 million active users.
With an ever-increasing growth rate, social media is now an imperative tool for businesses to advertise, grow, and engage with their customers. Here are 10 reasons why your business NEEDS social media:
Build brand loyalty and awareness: Social media is the best tool nowadays to get your name out there. You’ve seen a viral video before right? Well, it’s the same thing. Social media can be used to spread information across large audiences instantaneously. With an active and engaging social account, customers are more likely to stick around and see what you and your business are up to.
Cost-effective advertising: Social media is free to use so whether you’re posting on Instagram, Twitter, or Facebook, you’re essentially getting free advertising. You heard that right: FREE! Engaging on social accounts aids in boosting your brand awareness. User generated content, like retweets on Twitter, and shares on Facebook are also forms of advertising. Some platforms offer paid targeted ads, which can be purchased for as little as $3 a day.
Keep up with the competition: Scouring the social media accounts of your competitors helps you gain marketplace insight. You can learn everything about competitors from who they follow, what they post, and who they engage with. Social media is also an easy way to keep track of new competitors.
Engage and interact personally with customers: Social media allows you to personally connect with your customers. By creating a voice and humanizing your business, not only with you build customer loyalty, but you will also build relationships. This will boost the customer’s experience and keep them coming back!
Increased brand authority: Social media allows you to respond to your customers faster, and easier. It helps you to create brand consistency, and in turn, brand credibility. Having authority with your business and your customers will keep you at the top of your industry.
Increase brand recognition: It’s simple. The more you post and engage, the more you are recognized, shared, remembered, and recommended. A recent study showed that in 2017 81% of North American adults were actively using social media. That’s a lot of posts, and a lot of opportunities to get noticed!
Improve search engine optimization: Also known as SEO. All major search engines show and rank search results based on what the search engine considers most relevant to users. Having a higher SEO will make you appear higher on the list. Social media dominates the search engine result pages for brand names. Which means, social media profiles definitely have the power to rank in the top 10 results. Social media platforms are also used as search engines, so it’s important to get as much exposure as you can in order to build your brand.
Find new customers: By having an effective social media presence you can connect with many different types of people and you can find customers you never knew you had. They can also find you!
Gain customer insight: Social media is the perfect opportunity to monitor what your customers want and need. You can really get to know them, and how they feel about you and your brand. You can also learn about how your customers feel about other brands. Getting to know your customers is key in building relationships with them.
Provide a richer customer experience: Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service quality, and enrich your relationships with your customers. Customers who can see this, or experience your service firsthand, are more likely to return and tell their friends about you!
When executed effectively, social media can lead to more customers, more authority, more advertising, and it’s here to stay. If you want to succeed, your business needs an active social media presence, and we’re here to help! Stay tuned for more tips!
For today’s Tip Tuesday, I thought I’d get a little technical and talk about one important aspect of social media: hashtags!
Regardless of your platform, users across every social media application use hashtags to as a means of classifying their content– sometimes they’re used ironically, sometimes they’re an inside joke, and sometimes they’re just a way to share what’s happening in a location or on a certain day. Whether you’re a business, a brand, or just a regular user, the easiest way to have fun with social media is to use trending hashtags to engage with users across the application, whether they’re your followers or not.
In any 24 hour period, different hashtags become popular based on what’s going on in the world– on Sunday, February 25th, here was one of the biggest trending hashtags: #FakeOlympicsFacts.
As you can see, a lot of hashtags are born out of pure goof off moments. There’s no marketing agenda behind them, nor is there any real point beyond having fun. And a brand or business can participate in them and have fun too… Just as long as their response is PG and Vanilla in nature. For the most success when using hashtags, it’s important to remember to stay away from political issues and other topics that could potentially offend followers. Here are some examples of brands using hashtags right:
The most popular time for brands to take advantage of trending topics and hashtags is when they know they can plan for it. Think cultural events that happen every year: like Back-to-School, The Super Bowl, and New Years Eve. Brands can prepare their own content (and yes, even their own hashtags!) in advance for these marketing moments.
That’s it for now! Have a great week and happy hashtagging everyone!
With a new year upon us, I’ve been taking some time to reflect on what 2017 left me with and where I want to go in the coming 12 months.
2017 was a weird year, guys. I ended a 5 year relationship, graduated from University, lived without phone service/internet/basic technology for 4 months, and had my friends group spread out and separate across the country. A lot happened. And even though it didn’t feel right at the time, all this shit led to some positive changes in my life.
So while I’m still riding this #NewYearNewMe vibe, I’m going to share some of my goals and resolutions for 2018.
Drink More Water
This is such a lame goal but probably one of the most important I can think of. I’m garbage at remembering to drink enough water– most of my fluids are ingested through cups of tea and the milk at the bottom of my cereal bowl. In 2018 I want to get better about drinking water, even if that means the additional trips to the bathroom each day.
Make Travel and Exploration a Priority
I’ve been a big home-body for most of my life, and 2017 was the first time I went on a solo adventure. In 2018 I want to do more of that– not necessarily alone, but I definitely want to put myself in more situations that warrant me relying on myself and putting myself out there in the world.
Spend More Time Outside
My current job pretty much demands that I spend 4 hours a day glued to my laptop, but after spending the summer cut off from technology I was surprised but how much I enjoyed unplugging. I really want to spend more time outside and away from my desk in 2018.
Become a Morning Person
My days usually don’t start until 9 or so, which means they usually end around 1 in the morning. I really hate that I miss a lot of my favorite morning yoga classes because of my sleep schedule, and that I miss out on family time in the morning– when I was growing up in school I would always wake up early and visit with my parents while we ate breakfast. In 2018 I want to get back to a healthier sleep schedule, especially one that doesn’t involve me blogging until the early hours of the morning.
2017 was definitely the year my life fell apart. As a person who hates change, this was especially hard to cope with. One of my proudest moments of the year was realizing that I had the ability to handle whatever life chose to throw at me– and even more, realizing that I kind of thrive in the madness that is an upturned life.
By far my biggest resolution in 2018 is to maintain this attitude towards change, and to use moments of uncertainty and wobbliness to improve myself as a person.
God, Oprah should interview me. She would love all this self-improvement shit.
What do you think, Broke Babes? Love it? Hate it? Want to share your own resolutions?
Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!
A red lip is to the holiday season as presents are to Christmas morning– it’s not really necessary to enjoy the day, but it sure as hell helps.
While a red lip is a classic this time of the year, that’s the very reason why it can sometimes be difficult to wear– when everyone is familiar with the look you’re going for, it’s hard to pull it off in a way that’s entirely your own. Here’s are a few of my red lip hacks to help make pulling off a scarlet pout easy as hell!
Exfoliate Your Lips
A bold lip is a double edged sword in that it looks great… But it also highlights everything about your lips you don’t like. Namely, if they’re dry.
My number one tip is to make sure you are starting with exfoliated, moisturized lips– which are surprisingly easy to achieve. While brushing your teeth, simply swipe your toothbrush gently over your lips a few times, removing any dead skin and promoting circulation. Finish with a single layer of chapstick.
Mute the Rest of Your Face
While this is a tried and true tip, I stand by it– if you want the attention on your lips, you have the keep the rest of the face soft to truly make an impact.
I’ll limit myself to neutral colored eyeshadows (usually cream and soft browns to still create depth) and unless I’m going out I skip the liquid eyeliner– with a red lip it’s much more flattering to use a soft kohl liner that’s been smudged out.
BUT– Play Up Your Brows
A red lip does require some support from the rest of your face to keep it from looking clownish– and the best way to do that is to play up your bone structure by emphasizing your brows.
Spend some extra time filling in sparse areas and really focusing on creating full brows– although be sure to still create something that looks natural on your face. If you’re still feeling as if the red lip is wearing you, add a small amount of highlight under the brow, on the inner corner of the eye, and along the tops of your cheek bones to create more structure.
Line Your Lips
Straight up: the biggest mistake you can make is attempting to free ball your lips with a dark lipstick– in my experience there is no quicker way to potentially ruin your entire face.
When going for a bold lip, always take the time to line your lips and fill them in with a nude lip pencil. Not only does this allow you to establish where you’re going to put pigment, evens out any flaws in your lips– a bold lip is going to highlight anything unsymmetrical, so this is your chance to create the lips you always wanted.
But a word to the wise: Don’t go overboard. This is not the time to create those Kylie Jenner lips you’ve been lusting after. Stick as close to your natural lip line as you can.
Keep it in Place!
After spending years being notorious for leaving a smudge of lipstick wherever I go, 2017 was finally the year I set about keeping my lip colour in place.
After filling in my lips with a nude pencil, I carefully apply my first layer of lipstick, taking the time to really carve out my cupid’s bow and make sure there aren’t any flaws in my lip shape. Then, after giving it a minute or two to set, I lightly dust finishing powder over my lips.
Next, I reapply lipstick in a light layer, making sure my pigment is even. Finally, I’ll finish with a light layer of setting spray.
Another good trick is the use of lip stains. I am a huge believer in their staying power, and if you happen to have one in a similar shade to the lipstick you’re wearing they can be great for keeping everything in place.
The Finger Trick
There’s no kind of anxiety like Oh-God-Do-I-Have-Lipstick-On-My-Teeth anxiety, and once you wear a bold lip you live in constant fear. Are people looking at your mouth because of the lip color? Or is it because you have a big glob of red on your teeth???
Although there really isn’t a way to completely eliminate the threat, one thing that does help me is The Finger Trick. After applying and setting your lips, put your index finger in your mouth, pucker your lips around it, and pull it out. Any lipstick that was slightly too far on the inside of your lips should come off on your finger.
The Tissue Trick
There is a trick in reapplying lipstick that has been passed down woman to woman for generations: The Tissue Trick.
If you haven’t heard of this, I’ll tell you right now it’s genius– and the sole reason my lipstick stayed in place on my graduation day. If you’re out in public and have to reapply, start by swiping on a new layer of lipstick. Then, take a tissue, fold it in half, and press your lips down on either side of the edge (basically you are biting a kleenex with your lips.) Then, reapply lipstick again.
I have no idea why this helps lock in colour. Actually, I have no idea why this even helps. But it does. And my mother taught it to me, and I trust her.
What do you think, Broke Babes? Love it? Hate it? Thinking of rocking a red lip this season?
Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!
As quite a few of you will have guessed by now, my beauty routine is fairly low maintenance– I’m all about anything that saves me time and keeps me looking great.
On any given busy day mascara has to be the one thing I never leave without– even with the temptations of lipstick and concealer a mascara wand and an eyelash curler are the two things in my hand on my way out of the door.
I’m a strict believer that thick lashes are a quick fix to tired eyes and the key to keeping up a put together appearance (even if you’re about two seconds away from falling apart at any given moment, like me.) The problem is, I’m a perfectionist– and more often than not messing with clumpy mascara and flimsy wands eats up a big chunk of my morning.
When my girl Amanda at Lash Boutique and Lounge first offered to treat me to a Lash Lift & Tint, I was naturally a little skeptical– why pay for something I was already doing myself? Lucky for me, Amanda (bless her heart) is one of the sweetest and most patient girls I’ve ever met– and she was the one to completely change my mind.
Amanda and I met each other on Instagram a few months ago and we quickly bonded over all things beauty. She’s truly one of the sweetest and most genuine people I’ve ever met online, and we didn’t waste anytime becoming close– she’s honestly one of the nicest people I’ve met in the beauty industry. Go follow her on insta right now at @lashboutiqueandlounge!
Amanda has been in the beauty industry for a while now, starting back in 2012 when she moved to Leduc with her fiance Jeff. Initially she started doing lashes at Lash Affair in Edmonton, then went on to work out of her home, and is currently working out of Relax and Renew Spa as she’s in the process of opening her own Lash Studio in Leduc.
What is a Lash Lift & Tint?
To be blunt– it’s exactly what it sounds like. Unlike lash extensions, where additional fibers are added to your lash line to give the appearance of fullness and length, a Lash Lift & Tint is a curling and tinting solution that curls your lashes upwards towards your brows and tints them a darker shade.
Like Amanda says, “It’s 100% your natural lashes. What creates the illusion of fullness is the fact that your lashes aren’t being viewed straight on, but rather curled up.”
How long does a Lash Lift & Tint Last?
“About 6-8 weeks,” says Amanda. “The Lift & Tint falls over time and fades as new lashes begin to grow in. You lose about 3-4 lashes each day, so it all depends on how quickly your body regrows lashes.”
In my opinion, a Lash Lift & Tint is way more time saving than traditional mascara and curling– the entire process takes about an hour and means no mascara or curling for about 2 months.
Who is a good candidate for a Lash Lift and Tint?
“Honestly, anyone can get a Lash Lift & Tint. The only thing you need is lashes– and there are even options for those with damaged or lost lashes. I do work on women of all ages… My youngest client is 16 and my oldest is 68.” Amanda laughs. “The only thing I require is parental consent if they’re under the age of 18!”
Anything else clients should know before they get a Lash Lift & Tint?
“Well, the important thing to remember is that it’s like getting a perm in a way. You can’t get the hair wet for 24 hours.” Amanda tells me.”And no touching your lashes either. I tell most clients to wait at least a day before applying mascara. Although if you must, anything that isn’t waterproof is fine.”
“Another important thing to remember is to be gentle the first time you remove your make up– and to not be alarmed if you smell the perm solution the first few times you get your lashes wet. Whenever I get mine done I always notice the smell the first shower after. That’s totally normal!”
Step 1: Protection
As I settled into the massage table with little idea what I was in for, Amanda made a point of reassuringly arranging my hair about my shoulders.”So you’ve never got a Lash Lift & Tint before?” She asked, double checking that I had showed up to the appointment with no eye makeup.
“Well, don’t worry. I’m going to walk you through it.”
The process started with Amanda placing gel pads along my bottom lash line. These little pads have the texture of any at-home sheet mask and can contain collagen to reduce puffiness. “These protect your lower lashes from the perm solution and stop them from curling into your eyes.”
After this, Amanda used water soluable adhesive to stick silicone pads to my upper lids. “This is going to be weird. Blink as much as you want.” She warned me before she began the process of pulling all my upper lashes over the silicone pad.
Out of the whole experience, the 30-seconds or so that it took for her to arrange my lashes was probably the most uncomfortable part– and most of that chalks up to the fact that I’ve literally never had another human being touch my eyelashes. So maybe 90% of this is just my problem?
“This is usually the part where most of my clients fall asleep.” Amanda told me, double checking that all my lashes were out and ready to be processed. “Getting your lashes done is probably one of the most relaxing beauty treatments you can get.”
“Because you’re lying down?”
“That too.” Amanda laughed. “… But also because from this point on you’re stuck with your eyes closed for the next 40 minutes.”
“Seems like a pretty reasonable excuse for a nap.”
Step 2: Perm Solution
Once my lashes were arranged Amanda applied a bright pink perming solution to my lashes to encourage them to curl. “The perming solution has a bit of a stronger smell.” Amanda warned me. “If you have sensitive skin you might even begin to feel your lids itching.”
“I’m having vivid flash-backs to going with my Granny to her perm appointments when I was a kid.” I laughed.”This smells exactly like the salon.”
Personally, the smell from the perming solution was strong but didn’t really bother me. I also didn’t get any itching or other reactions from the scent. “It mostly feels like someone is coating my lashes with cheap liquid eyeliner.”
The perming solution stayed on my lids for about 12 minutes, with Amanda and I chitchatting and making each other laugh to pass the time. When the time was up, removing the perming solution took less than a minute and felt similar to someone swiping my lashes with mascara.
Step 3: Setting Solution
“When I hear setting solution I imagine, like, a make-up setting spray.” I tell Amanda as she swipes bright blue fluid over my lashes. “Like something to keep everything in place.”
As it turns out, that was essentially the idea. While the perming solution curled my lashes, the setting solution was there to keep them that way. With my lashes setting Amanda and I got back to gossiping and waited out the 10-ish minutes the product was on my lids.
“What does it look like?” I asked Amanda, trying to imagine every step she talked me through.
“Think of… Something on your lid. And your lashes pulled over it. With blue stuff on top.”
“Oh.” This actually was very instructive and made a lot of sense. “Okay.”
Step 4: Blue-Black Tint
As we got down to the final few steps in the process it came time to actually tint my lashes.
“What most people don’t realize about their lashes is that there isn’t a ton of pigment towards the end of the hair.” She explained, coating my now curled lashes with tint. “Once this sets there will be pigment all the way through the lash. That combined with the curl makes your lashes seem much longer even though we haven’t actually added length.”
We waited out the last ten minutes together. The moment of truth was coming.
Step 5: Nourishing Oil
The final step in the process was to remove the shields Amanda had placed on my eye lids and apply nourishing oil to protect and moisturize my lashes. After this, I attempted to pretend not to be too excited as she fanned out my lashes for the big reveal.
“Oil draws the lashes together.” She explained. “I’m using a lash comb to separate each individual lash so your Tint & Lift makes the biggest statement.”
With one quick removal of the gel pads covering my lower lashes, it was time for the big reveal.
It was very difficult not to completely freak out when I looked in the mirror. I was instantly in love.
The first thing I noticed is that it looked like I was wearing several coats of volumizing mascara– my lashes seemed to go on for days. It also looked like I was instantly younger and more rested than I had ever been.
“Oh my god!” I squealed, barely resisting the urge to hug her. “Ah! Oh my God, I love them!
In the days after getting a Lash Lift & Tint, I was obsessed.
Pretty much everyone I talked to noticed my lashes within seconds– for the week or so after everyone kept telling me how well-rested I looked. Even people I didn’t expect to notice, like my father or my brother, kept commenting on the fact that my eyes seemed bigger and brighter against the rest of my face. I even went out for dinner and had the server ask what kind of mascara I was wearing.
But my real favourite part of the whole experience (despite the attention, which we all know I thrive on) was the fact that I pretty much stopped needing to put on mascara in the mornings– I even dashed out to run some errands with no make-up for the first time in YEARS, feeling confident that I looked good without any effort. AND when I did go out that weekend one swipe of mascara made it look like I was wearing falsies.
False Eyelash Look? With no effort? Yes please.
All in all, I will definitely be seeing my girl Amanda for another Lift & Tint– she is a queen who knows what she’s doing and I’ve never loved the way I look more. This is something every girl should do at least once, whether for their wedding day, before a vacation, or because they want an added flair of I-Woke-Up-Like-This drama for their every day.
Don’t believe me? Here are the Before and After pictures up close:
So go see Amanda! And tell her I said hi.
What do you think, Broke Babes? Love it? Hate it? Want to get your Lashes done?
Hit like, leave me a comment, and don’t forget to like my girl Amanda on Facebookand Instagramand call her to book your lash appointment at 780-340-5274!
Anyone who has ever peeked at one of my selfies knows one thing: despite my blonde hair, I was blessed with incredibly thick and dark hued brows.
I’ve been running almost daily maintenance on my brows since about the age of 9, when school kid’s teasing led me to confidently and painfully pluck them to shit. Since then I like to think I’ve gotten a little smarter, tweezing nightly and only where necessary.
Although it’s a pretty low maintenance ritual already– I’m a firm believer in the bushy brow trend– I have to admit: it’s a little tiring. Sometimes a girl just wants to come home and crawl into bed without spending 10 minutes on her brows.
So when I heard about the Brow Razor trend I was both intrigued and skeptical. My mother was always very firm on keeping razors and blades away from my eyes (you know, basic parenting) but I also was down for sleek results with none of the tedious and painful plucking. It also helped, when I was perusing my local Shoppers Drug Mart while exhausted and slightly delirious after work, that a full pack of brow blades cost less than $10.00.
I’ve been using Brow Razors for about a month now, and I love it. They’ve literally changed my whole nightly routine, cutting down on time and cutting down on pain.
Before you give it a go, there are a few things you need to know…
DO: Know your tool.
Most Brow Razors are a single blade attached to a dainty handle, ideal for small strokes in delicate places, ie– brows, upper lip, chin, jaw line, and bikini line. The beauty of Brows Razors is that they aren’t overly sharp– you have to be pressing deliberately too-hard into your skin to cut yourself. In short, Brows Razors only have an interest in exfoliating and removing hair and dead skin, not drawing blood.
Just because these tools can reach every nook and cranny doesn’t mean you should shave everything off the bat. I can’t stress this enough– START SLOW. That means getting comfortable with your tool by shaving less contoured places (such as the baby hairs that extend into your jaw line or forehead, or your upper lip) before diving into the harder places (between the brows and the bikini line.)
Personally, I started with my upper lip. Using delicate downward strokes (like applying mascara to your bottom lashes) I started there, stopping before the hair was completely removed to see how my skin would react. As I built up confidence handling the Brow Razor itself I worked into trickier areas, like the underside of my brows.
As for another tip: Don’t use your Brow Razor every day. In my experience it takes about 3 days before I start noticing regrowth (and even then, that’s only between my brows.) I usually give my skin at least one day off between shaves to avoid irritation.
REMEMBER: Always shave with the skin (ie, downward) and not against it. Your pores will thank you.
DO: Prep your skin.
Never, and I repeat never, use a Brow Razor while wearing make up. Remember that time in the 9th grade when you dry-shaved before that pool party? It’s like that but worse, because in addition to razor burn you will be punished for your dumb ass-ery with acne.
I like to use my Brow Razor post-shower, when my skin is at its cleanest and my pores are the most open. After a shower, I make sure my make up is fully removed and my skin is cleansed before swiping toner over my entire face and shaving as usual.
Another thing: Make sure you are always using a fairly fresh blade. I usually pitch my Brow Razors after 3-4 uses.
DON’T: Shave over acne.
This is basic but important. Running a razor over pimples only accomplishes two things: first, you ensure the bacteria from the pimple gets caught in the edge of the razor and spreads to the rest of your face. Second, on the off chance you break open the pimple, you run the risk of infection and scarring.
(Also, it hurts like a motherf*cker. Just don’t do it, okay?)
DO: Step up your after-care.
You skin is very vulnerable after shaving (which anyone who has ever shaved their pubes will tell you) which is why it’s important to really give it some love when you’re finished.
After I use my Brow Razor, I tone my skin again to make sure any dead skin or lingering hair has been removed. Sometimes (depending on how sharp my razor was) I need to do a little clean up with my tweezers between and below my brows. Then I’ll apply some Vitamin C serum, moisturize, and apply night cream if I’m getting ready for bed. As a last step, I usually apply tea tree oil to any pimples (not to my whole face– this will dry skin the f*ck out!)
Here’s one last secret: if your skin is irritated from the shave, apply any good diaper rash cream to the area in light dabs. My favourite is Penaten Cream, which my mother will tell you kept my ass lovely and soft as an infant.
DON’T: Shave your face if you have sensitive skin.
This last tip is a little tricky in that it’s up to your own discretion. I’m going to be honest with you: the first few times you use a Brow Razor will be awkward as f*ck. It takes a while to get used to the small strokes the tool requires, and you might inadvertently irritate your skin.
BUT– If you’ve been using the tool for a while and notice your skin is red, rashy, and sore (or if you notice your acne has been getting worse in the areas you shave) stop using a Brow Razor. Tweezers are without a doubt a safer option for your skin– and let’s get real, it’s a lot harder to f*ck up your face when you’re literally removing one hair at a time.
Honestly, making the decision to shave any part of your body should be something you make on your own, without the influence of a blogger.
HOWEVER… Using a Brow Razor is definitely something I’d recommend to a friend. While shaving your whole face isn’t something I’d necessarily tell you to go for, I will say that when it comes to things like my brows and my upper lip– I adore it. I find it way less time consuming than daily plucking, although unlike tweezing you do run a few more risks– like, you know, accidentally shaving off a brow.
The bottom line: Brow Razors have officially become a part of my routine.
What do you think, Broke Babes? Love it? Hate it? Have some thoughts you want to share?
Hit like, leave me a comment, and don’t forget to follow along on Instagram and Twitter at @bankrupt_beauty!
Look, I’ve tried them. I put in the effort, did my time. And while I sat around listening to my friends rave about this cutesy little sponge, I could only think one thing: There will never be a product that blends my makeup better than my own goddamn hands.
I was young and naive, Broke Babes. It was a much simpler time.
When Silicone Blenders made their way onto the scene a few months ago I was, of course, doubtful– as I stood there at my local drugstore, squishing what could only be described as one of the plastic cutlet things I used to stuff my bra with between my hand, how could I not be? Nevertheless, I was curious. And curiosity was worth the $8.00 price tag.
Guys, I sh*t you not. This was the best $8.00 I ever spent.
I’ve been riding the Silicone Blender high for a about a month now, and as much as I would love to write a clean 10,000 word essay on why I love it– let’s face it, neither of us have the time. So I’ve decided to compress my love for this genius beauty tool down to 3 reasons why you have to give the Silicone Blender a try.
It’s A Money Saver
And not just in that it costs less than $10– the beauty of the silicone sponge is that unlike traditional sponges, it doesn’t absorb a drop of product you put on it.
When applying makeup with a sponge blender, you either spritz foundation/concealer on the sponge itself or on your face, then pat out to blend. The problem there is that the porous nature of the sponge absorbs up to 60% of the product your applying (depending on the brand.) And even when I use my hands for application I still end up losing a lot of product to my finger tips.
With a Silicone Blender, there’s nowhere for your product to escape to, and no need to apply excess foundation to get a proper blend. Simply dab small amounts of foundation either onto the blender or your face and slide it over your skin to blend out. If you feel it’s heavy in some places or if you’re applying concealer, dab to blend.
No product wasted, no dirty sponge or filthy finger tips. And speaking of dirty sponges…
It’s Easier to Clean
Yet another non-shocker, but one thing I love about Silicone Blenders is that cleaning is as easy as rinsing with soap either before or after application.
When I was applying my foundation with fingers, sponges, or brushes, one of my biggest pet peeves was clean up; either I ended up with wasted product all over my hands or I was forced to spend a good ten minutes scrubbing it out of my brushes and sponges– and knowing full well that I wasn’t really getting them clean.
With a Silicone Blender, cleaning is fast and easy. And as a bonus– there’s no drying time needed, given that you can simply wipe it dry with a towel. Which means that even if you forget to rinse it the day before, there’s nothing stopping you from giving it a quick clean the next time you use it.
It’s Better for Your Skin
I know I’m not the only one guilty of forgetting to clean my brushes for weeks on end. Or even worse– applying makeup with not so clean fingers.
Because my Silicone Blender took exactly ten seconds to clean I did just that more often, and I ended up applying makeup with a clean tool each time– and let me tell you, the difference it made on my skin was noticeable within the first two weeks I started using it. I went from having routine breakouts all over my face to just a few minor pimples almost overnight, all because I was working with a clean tool
I know: clean tool, clear skin. Not exactly the break through of the century, but still worth mentioning.
Long story short, Broke Babes– the Silicone Blender has officially stolen my heart. At least until the next genius beauty tool comes along…
What do you think, Broke Babes? Love it? Hate it? Want to let me know?
Hit Like, Leave a Comment, and Hey– Don’t Forget to Follow Along with @bankrupt_beauty on Instagram, Twitter, and Facebook!