One of biggest mistakes we see with businesses’ marketing campaigns is a lack of consistent anticipation and follow through.
What do we mean by this? It’s simple: when marketing a service or a promotion, most businesses make the mistake in believing that their followers will naturally be hyped on what they’re offering. Not so! If you want to attract that kind of energy to your marketing campaigns you have to put it out there yourself!
Let’s say you run a car wash, and to celebrate hitting 1000 followers online you released an promotional slogan that, when said at the till, would earn your customers 50% off a car wash service. Most businesses would release the slogan once and then be done with it… But that’s not the right way to build a marketing campaign!
While the “one-and-done” promotion might earn you a few extra visits, the proper way to execute a promotion is to start by building anticipation– maybe tease the deal a few days early with posts like “Stay Tuned for a Deal” or “Something Exciting Coming Soon…” to keep your followers intrigued and checking your posts. This keeps up site traffic and gets your followers looking at your page more often!
Once you do release the promotion, really hit it home– post it multiple times a day, everyday. And make sure when your customers come in for that service that you truly give them a one of a kind experience. That way, they’ll keep coming back for more even without a current deal on!
That’s it for now, stay tuned for another tip next Tuesday!
Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?
They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.
If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.
A red lip is to the holiday season as presents are to Christmas morning– it’s not really necessary to enjoy the day, but it sure as hell helps.
While a red lip is a classic this time of the year, that’s the very reason why it can sometimes be difficult to wear– when everyone is familiar with the look you’re going for, it’s hard to pull it off in a way that’s entirely your own. Here’s are a few of my red lip hacks to help make pulling off a scarlet pout easy as hell!
Exfoliate Your Lips
A bold lip is a double edged sword in that it looks great… But it also highlights everything about your lips you don’t like. Namely, if they’re dry.
My number one tip is to make sure you are starting with exfoliated, moisturized lips– which are surprisingly easy to achieve. While brushing your teeth, simply swipe your toothbrush gently over your lips a few times, removing any dead skin and promoting circulation. Finish with a single layer of chapstick.
Mute the Rest of Your Face
While this is a tried and true tip, I stand by it– if you want the attention on your lips, you have the keep the rest of the face soft to truly make an impact.
I’ll limit myself to neutral colored eyeshadows (usually cream and soft browns to still create depth) and unless I’m going out I skip the liquid eyeliner– with a red lip it’s much more flattering to use a soft kohl liner that’s been smudged out.
BUT– Play Up Your Brows
A red lip does require some support from the rest of your face to keep it from looking clownish– and the best way to do that is to play up your bone structure by emphasizing your brows.
Spend some extra time filling in sparse areas and really focusing on creating full brows– although be sure to still create something that looks natural on your face. If you’re still feeling as if the red lip is wearing you, add a small amount of highlight under the brow, on the inner corner of the eye, and along the tops of your cheek bones to create more structure.
Line Your Lips
Straight up: the biggest mistake you can make is attempting to free ball your lips with a dark lipstick– in my experience there is no quicker way to potentially ruin your entire face.
When going for a bold lip, always take the time to line your lips and fill them in with a nude lip pencil. Not only does this allow you to establish where you’re going to put pigment, evens out any flaws in your lips– a bold lip is going to highlight anything unsymmetrical, so this is your chance to create the lips you always wanted.
But a word to the wise: Don’t go overboard. This is not the time to create those Kylie Jenner lips you’ve been lusting after. Stick as close to your natural lip line as you can.
Keep it in Place!
After spending years being notorious for leaving a smudge of lipstick wherever I go, 2017 was finally the year I set about keeping my lip colour in place.
After filling in my lips with a nude pencil, I carefully apply my first layer of lipstick, taking the time to really carve out my cupid’s bow and make sure there aren’t any flaws in my lip shape. Then, after giving it a minute or two to set, I lightly dust finishing powder over my lips.
Next, I reapply lipstick in a light layer, making sure my pigment is even. Finally, I’ll finish with a light layer of setting spray.
Another good trick is the use of lip stains. I am a huge believer in their staying power, and if you happen to have one in a similar shade to the lipstick you’re wearing they can be great for keeping everything in place.
The Finger Trick
There’s no kind of anxiety like Oh-God-Do-I-Have-Lipstick-On-My-Teeth anxiety, and once you wear a bold lip you live in constant fear. Are people looking at your mouth because of the lip color? Or is it because you have a big glob of red on your teeth???
Although there really isn’t a way to completely eliminate the threat, one thing that does help me is The Finger Trick. After applying and setting your lips, put your index finger in your mouth, pucker your lips around it, and pull it out. Any lipstick that was slightly too far on the inside of your lips should come off on your finger.
The Tissue Trick
There is a trick in reapplying lipstick that has been passed down woman to woman for generations: The Tissue Trick.
If you haven’t heard of this, I’ll tell you right now it’s genius– and the sole reason my lipstick stayed in place on my graduation day. If you’re out in public and have to reapply, start by swiping on a new layer of lipstick. Then, take a tissue, fold it in half, and press your lips down on either side of the edge (basically you are biting a kleenex with your lips.) Then, reapply lipstick again.
I have no idea why this helps lock in colour. Actually, I have no idea why this even helps. But it does. And my mother taught it to me, and I trust her.
What do you think, Broke Babes? Love it? Hate it? Thinking of rocking a red lip this season?
Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!
As quite a few of you will have guessed by now, my beauty routine is fairly low maintenance– I’m all about anything that saves me time and keeps me looking great.
On any given busy day mascara has to be the one thing I never leave without– even with the temptations of lipstick and concealer a mascara wand and an eyelash curler are the two things in my hand on my way out of the door.
I’m a strict believer that thick lashes are a quick fix to tired eyes and the key to keeping up a put together appearance (even if you’re about two seconds away from falling apart at any given moment, like me.) The problem is, I’m a perfectionist– and more often than not messing with clumpy mascara and flimsy wands eats up a big chunk of my morning.
When my girl Amanda at Lash Boutique and Lounge first offered to treat me to a Lash Lift & Tint, I was naturally a little skeptical– why pay for something I was already doing myself? Lucky for me, Amanda (bless her heart) is one of the sweetest and most patient girls I’ve ever met– and she was the one to completely change my mind.
Amanda and I met each other on Instagram a few months ago and we quickly bonded over all things beauty. She’s truly one of the sweetest and most genuine people I’ve ever met online, and we didn’t waste anytime becoming close– she’s honestly one of the nicest people I’ve met in the beauty industry. Go follow her on insta right now at @lashboutiqueandlounge!
Amanda has been in the beauty industry for a while now, starting back in 2012 when she moved to Leduc with her fiance Jeff. Initially she started doing lashes at Lash Affair in Edmonton, then went on to work out of her home, and is currently working out of Relax and Renew Spa as she’s in the process of opening her own Lash Studio in Leduc.
What is a Lash Lift & Tint?
To be blunt– it’s exactly what it sounds like. Unlike lash extensions, where additional fibers are added to your lash line to give the appearance of fullness and length, a Lash Lift & Tint is a curling and tinting solution that curls your lashes upwards towards your brows and tints them a darker shade.
Like Amanda says, “It’s 100% your natural lashes. What creates the illusion of fullness is the fact that your lashes aren’t being viewed straight on, but rather curled up.”
How long does a Lash Lift & Tint Last?
“About 6-8 weeks,” says Amanda. “The Lift & Tint falls over time and fades as new lashes begin to grow in. You lose about 3-4 lashes each day, so it all depends on how quickly your body regrows lashes.”
In my opinion, a Lash Lift & Tint is way more time saving than traditional mascara and curling– the entire process takes about an hour and means no mascara or curling for about 2 months.
Who is a good candidate for a Lash Lift and Tint?
“Honestly, anyone can get a Lash Lift & Tint. The only thing you need is lashes– and there are even options for those with damaged or lost lashes. I do work on women of all ages… My youngest client is 16 and my oldest is 68.” Amanda laughs. “The only thing I require is parental consent if they’re under the age of 18!”
Anything else clients should know before they get a Lash Lift & Tint?
“Well, the important thing to remember is that it’s like getting a perm in a way. You can’t get the hair wet for 24 hours.” Amanda tells me.”And no touching your lashes either. I tell most clients to wait at least a day before applying mascara. Although if you must, anything that isn’t waterproof is fine.”
“Another important thing to remember is to be gentle the first time you remove your make up– and to not be alarmed if you smell the perm solution the first few times you get your lashes wet. Whenever I get mine done I always notice the smell the first shower after. That’s totally normal!”
Step 1: Protection
As I settled into the massage table with little idea what I was in for, Amanda made a point of reassuringly arranging my hair about my shoulders.”So you’ve never got a Lash Lift & Tint before?” She asked, double checking that I had showed up to the appointment with no eye makeup.
“Well, don’t worry. I’m going to walk you through it.”
The process started with Amanda placing gel pads along my bottom lash line. These little pads have the texture of any at-home sheet mask and can contain collagen to reduce puffiness. “These protect your lower lashes from the perm solution and stop them from curling into your eyes.”
After this, Amanda used water soluable adhesive to stick silicone pads to my upper lids. “This is going to be weird. Blink as much as you want.” She warned me before she began the process of pulling all my upper lashes over the silicone pad.
Out of the whole experience, the 30-seconds or so that it took for her to arrange my lashes was probably the most uncomfortable part– and most of that chalks up to the fact that I’ve literally never had another human being touch my eyelashes. So maybe 90% of this is just my problem?
“This is usually the part where most of my clients fall asleep.” Amanda told me, double checking that all my lashes were out and ready to be processed. “Getting your lashes done is probably one of the most relaxing beauty treatments you can get.”
“Because you’re lying down?”
“That too.” Amanda laughed. “… But also because from this point on you’re stuck with your eyes closed for the next 40 minutes.”
“Seems like a pretty reasonable excuse for a nap.”
Step 2: Perm Solution
Once my lashes were arranged Amanda applied a bright pink perming solution to my lashes to encourage them to curl. “The perming solution has a bit of a stronger smell.” Amanda warned me. “If you have sensitive skin you might even begin to feel your lids itching.”
“I’m having vivid flash-backs to going with my Granny to her perm appointments when I was a kid.” I laughed.”This smells exactly like the salon.”
Personally, the smell from the perming solution was strong but didn’t really bother me. I also didn’t get any itching or other reactions from the scent. “It mostly feels like someone is coating my lashes with cheap liquid eyeliner.”
The perming solution stayed on my lids for about 12 minutes, with Amanda and I chitchatting and making each other laugh to pass the time. When the time was up, removing the perming solution took less than a minute and felt similar to someone swiping my lashes with mascara.
Step 3: Setting Solution
“When I hear setting solution I imagine, like, a make-up setting spray.” I tell Amanda as she swipes bright blue fluid over my lashes. “Like something to keep everything in place.”
As it turns out, that was essentially the idea. While the perming solution curled my lashes, the setting solution was there to keep them that way. With my lashes setting Amanda and I got back to gossiping and waited out the 10-ish minutes the product was on my lids.
“What does it look like?” I asked Amanda, trying to imagine every step she talked me through.
“Think of… Something on your lid. And your lashes pulled over it. With blue stuff on top.”
“Oh.” This actually was very instructive and made a lot of sense. “Okay.”
Step 4: Blue-Black Tint
As we got down to the final few steps in the process it came time to actually tint my lashes.
“What most people don’t realize about their lashes is that there isn’t a ton of pigment towards the end of the hair.” She explained, coating my now curled lashes with tint. “Once this sets there will be pigment all the way through the lash. That combined with the curl makes your lashes seem much longer even though we haven’t actually added length.”
We waited out the last ten minutes together. The moment of truth was coming.
Step 5: Nourishing Oil
The final step in the process was to remove the shields Amanda had placed on my eye lids and apply nourishing oil to protect and moisturize my lashes. After this, I attempted to pretend not to be too excited as she fanned out my lashes for the big reveal.
“Oil draws the lashes together.” She explained. “I’m using a lash comb to separate each individual lash so your Tint & Lift makes the biggest statement.”
With one quick removal of the gel pads covering my lower lashes, it was time for the big reveal.
It was very difficult not to completely freak out when I looked in the mirror. I was instantly in love.
The first thing I noticed is that it looked like I was wearing several coats of volumizing mascara– my lashes seemed to go on for days. It also looked like I was instantly younger and more rested than I had ever been.
“Oh my god!” I squealed, barely resisting the urge to hug her. “Ah! Oh my God, I love them!
In the days after getting a Lash Lift & Tint, I was obsessed.
Pretty much everyone I talked to noticed my lashes within seconds– for the week or so after everyone kept telling me how well-rested I looked. Even people I didn’t expect to notice, like my father or my brother, kept commenting on the fact that my eyes seemed bigger and brighter against the rest of my face. I even went out for dinner and had the server ask what kind of mascara I was wearing.
But my real favourite part of the whole experience (despite the attention, which we all know I thrive on) was the fact that I pretty much stopped needing to put on mascara in the mornings– I even dashed out to run some errands with no make-up for the first time in YEARS, feeling confident that I looked good without any effort. AND when I did go out that weekend one swipe of mascara made it look like I was wearing falsies.
False Eyelash Look? With no effort? Yes please.
All in all, I will definitely be seeing my girl Amanda for another Lift & Tint– she is a queen who knows what she’s doing and I’ve never loved the way I look more. This is something every girl should do at least once, whether for their wedding day, before a vacation, or because they want an added flair of I-Woke-Up-Like-This drama for their every day.
Don’t believe me? Here are the Before and After pictures up close:
So go see Amanda! And tell her I said hi.
What do you think, Broke Babes? Love it? Hate it? Want to get your Lashes done?
Hit like, leave me a comment, and don’t forget to like my girl Amanda on Facebookand Instagramand call her to book your lash appointment at 780-340-5274!