Tip Tuesday: Build Anticipation & Follow Through

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One of biggest mistakes we see with businesses’ marketing campaigns is a lack of consistent anticipation and follow through.

What do we mean by this? It’s simple: when marketing a service or a promotion, most businesses make the mistake in believing that their followers will naturally be hyped on what they’re offering. Not so! If you want to attract that kind of energy to your marketing campaigns you have to put it out there yourself!

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Let’s say you run a car wash, and to celebrate hitting 1000 followers online you released an promotional slogan that, when said at the till, would earn your customers 50% off a car wash service. Most businesses would release the slogan once and then be done with it… But that’s not the right way to build a marketing campaign!

While the “one-and-done” promotion might earn you a few extra visits, the proper way to execute a promotion is to start by building anticipation– maybe tease the deal a few days early with posts like “Stay Tuned for a Deal” or “Something Exciting Coming Soon…” to keep your followers intrigued and checking your posts. This keeps up site traffic and gets your followers looking at your page more often!

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Once you do release the promotion, really hit it home– post it multiple times a day, everyday. And make sure when your customers come in for that service that you truly give them a one of a kind experience. That way, they’ll keep coming back for more even without a current deal on!

That’s it for now, stay tuned for another tip next Tuesday!

xoxo, Lisa

Tip Tuesday: Partner with Targeted Influencers

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Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?

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They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.

If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.

That’s all for now! See you next week!

xoxo, Lisa

Friday Update!

Another week come and gone. And boy, was it a rough one. February began with a nasty flu ripping through our office that left most of us stuck in bed or with a sure throat and unable to speak.

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Stressful. Very stressful.

Talk about a major set back– it’s hard to convince people to work with you when you can barely get a word out! On the bright side it seems like most of us are on the other side of it. Hopefully by Monday we’ll be back in fighting shape!

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Lots of fun and exciting things in the works in the next month or so– our founder Lisa Hennig is speaking at a YEG Boss Babes event on the 23rd giving a talk about creating manageable social media marketing campaigns. Should be a can’t-miss event!

Friday Update!

Well, it’s officially been one week since Copper Social Co. has gotten going and there’s already so many exciting things happening!

This week was definitely one of growth. Woke up one day to dozens of messages in our inbox from business students looking to intern with us this summer. The whole thing is pretty surreal considering less than a year ago we were students ourselves! All in all we have to say it was the single most validating thing to have happen– knowing that people are so excited about what we’re doing that they already want to join us!

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This weekend we’re going to be doing some work with our real estate clients (let’s get real, it’s all an excuse to see some open houses and be a little nosy) and then we’re going to sit down and enjoy the Super Bowl (and all the opportunities for snacking that come with it!) Have a great weekend everyone!

Follow us on Facebook, Twitter, and Instagram!

 

Introducing Copper Social Co!

Well, it’s the official launch date of Copper Social Co!

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To be frank, it’s been one hell of a ride. The last year and a half of running Bankrupt Beauty Blog has been absolutely out of this world. I’ve made so many friends in this wonderful little community, but I’m excited to try to make a living doing what I love most about this industry: creating relationships between influencers and brands.

Copper Social Co. is founded on the idea of building up small businesses and online creatives by working together to engage with our followers. I’m so beyond excited to take this plunge with all of you, let’s make something awesome together!

Here’s to starting something new. Can’t wait to see where this takes me!

xoxo, Lisa

 

2018: Goals & Resolutions

With a new year upon us, I’ve been taking some time to reflect on what 2017 left me with and where I want to go in the coming 12 months.

2017 was a weird year, guys. I ended a 5 year relationship, graduated from University, lived without phone service/internet/basic technology for 4 months, and had my friends group spread out and separate across the country. A lot happened. And even though it didn’t feel right at the time, all this shit led to some positive changes in my life.

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So while I’m still riding this #NewYearNewMe vibe, I’m going to share some of my goals and resolutions for 2018.


Drink More Water

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This is such a lame goal but probably one of the most important I can think of. I’m garbage at remembering to drink enough water– most of my fluids are ingested through cups of tea and the milk at the bottom of my cereal bowl. In 2018 I want to get better about drinking water, even if that means the additional trips to the bathroom each day.


Make Travel and Exploration a Priority

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I’ve been a big home-body for most of my life, and 2017 was the first time I went on a solo adventure. In 2018 I want to do more of that– not necessarily alone, but I definitely want to put myself in more situations that warrant me relying on myself and putting myself out there in the world.


Spend More Time Outside

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My current job pretty much demands that I spend 4 hours a day glued to my laptop, but after spending the summer cut off from technology I was surprised but how much I enjoyed unplugging. I really want to spend more time outside and away from my desk in 2018.


Become a Morning Person

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My days usually don’t start until 9 or so, which means they usually end around 1 in the morning. I really hate that I miss a lot of my favorite morning yoga classes because of my sleep schedule, and that I miss out on family time in the morning– when I was growing up in school I would always wake up early and visit with my parents while we ate breakfast. In 2018 I want to get back to a healthier sleep schedule, especially one that doesn’t involve me blogging until the early hours of the morning.


Embrace Change

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2017 was definitely the year my life fell apart. As a person who hates change, this was especially hard to cope with. One of my proudest moments of the year was realizing that I had the ability to handle whatever life chose to throw at me– and even more, realizing that I kind of thrive in the madness that is an upturned life.

By far my biggest resolution in 2018 is to maintain this attitude towards change, and to use moments of uncertainty and wobbliness to improve myself as a person.

God, Oprah should interview me. She would love all this self-improvement shit.

What do you think, Broke Babes? Love it? Hate it? Want to share your own resolutions?

Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!

 

Holiday Makeup Hacks: Red Lips

A red lip is to the holiday season as presents are to Christmas morning– it’s not really necessary to enjoy the day, but it sure as hell helps.

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While a red lip is a classic this time of the year, that’s the very reason why it can sometimes be difficult to wear– when everyone is familiar with the look you’re going for, it’s hard to pull it off in a way that’s entirely your own. Here’s are a few of my red lip hacks to help make pulling off a scarlet pout easy as hell!

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In case you guys forgot that I’m hot and therefore know what I’m talking about.

Exfoliate Your Lips

A bold lip is a double edged sword in that it looks great… But it also highlights everything about your lips you don’t like. Namely, if they’re dry.

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Ft. my ex-boyfriend’s toothbrush (don’t ask) and my favorite lip balm by Tokyo Milk.

My number one tip is to make sure you are starting with exfoliated, moisturized lips– which are surprisingly easy to achieve. While brushing your teeth, simply swipe your toothbrush gently over your lips a few times, removing any dead skin and promoting circulation. Finish with a single layer of chapstick.


Mute the Rest of Your Face

While this is a tried and true tip, I stand by it– if you want the attention on your lips, you have the keep the rest of the face soft to truly make an impact.

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*side eye*

I’ll limit myself to neutral colored eyeshadows (usually cream and soft browns to still create depth) and unless I’m going out I skip the liquid eyeliner– with a red lip it’s much more flattering to use a soft kohl liner that’s been smudged out.


BUT– Play Up Your Brows

A red lip does require some support from the rest of your face to keep it from looking clownish– and the best way to do that is to play up your bone structure by emphasizing your brows.

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This look is incredibly subtle but without it there would be almost no dimension to my face. This picture also reinforces my belief that without makeup I look like I’ve been hit and flattened by a truck.

Spend some extra time filling in sparse areas and really focusing on creating full brows– although be sure to still create something that looks natural on your face. If you’re still feeling as if the red lip is wearing you, add a small amount of highlight under the brow, on the inner corner of the eye, and along the tops of your cheek bones to create more structure.


Line Your Lips

Straight up: the biggest mistake you can make is attempting to free ball your lips with a dark lipstick– in my experience there is no quicker way to potentially ruin your entire face.

When going for a bold lip, always take the time to line your lips and fill them in with a nude lip pencil. Not only does this allow you to establish where you’re going to put pigment, evens out any flaws in your lips– a bold lip is going to highlight anything unsymmetrical, so this is your chance to create the lips you always wanted.

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My lips fully lined.

But a word to the wise: Don’t go overboard. This is not the time to create those Kylie Jenner lips you’ve been lusting after. Stick as close to your natural lip line as you can.


Keep it in Place!

After spending years being notorious for leaving a smudge of lipstick wherever I go, 2017 was finally the year I set about keeping my lip colour in place.

After filling in my lips with a nude pencil, I carefully apply my first layer of lipstick, taking the time to really carve out my cupid’s bow and make sure there aren’t any flaws in my lip shape. Then, after giving it a minute or two to set, I lightly dust finishing powder over my lips.

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My Arsenal.

Next, I reapply lipstick in a light layer, making sure my pigment is even. Finally, I’ll finish with a light layer of setting spray.

Another good trick is the use of lip stains. I am a huge believer in their staying power, and if you happen to have one in a similar shade to the lipstick you’re wearing they can be great for keeping everything in place.


The Finger Trick

There’s no kind of anxiety like Oh-God-Do-I-Have-Lipstick-On-My-Teeth anxiety, and once you wear a bold lip you live in constant fear. Are people looking at your mouth because of the lip color? Or is it because you have a big glob of red on your teeth???

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Although there really isn’t a way to completely eliminate the threat, one thing that does help me is The Finger Trick. After applying and setting your lips, put your index finger in your mouth, pucker your lips around it, and pull it out. Any lipstick that was slightly too far on the inside of your lips should come off on your finger.


The Tissue Trick

There is a trick in reapplying lipstick that has been passed down woman to woman for generations: The Tissue Trick.

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If you haven’t heard of this, I’ll tell you right now it’s genius– and the sole reason my lipstick stayed in place on my graduation day. If you’re out in public and have to reapply, start by swiping on a new layer of lipstick. Then, take a tissue, fold it in half, and press your lips down on either side of the edge (basically you are biting a kleenex with your lips.) Then, reapply lipstick again.

I have no idea why this helps lock in colour. Actually, I have no idea why this even helps. But it does. And my mother taught it to me, and I trust her.

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I know you’re reading this Denise! Thank you for the tip! I love you!

What do you think, Broke Babes? Love it? Hate it? Thinking of rocking a red lip this season?

Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!