Tip Tuesday: Track Relevant Statistics

4Do you ever feel like you’re in an insta-rut? Consider switching your profile over to a business account. Instagram will automatically calculate your most popular posts and allow you to see what aspects of your content are most popular with your followers!

Once you’re switched over, simply click the little graph button in the top right corner of your profile beside your username (second from the end!) Voila, all your social media stats at an arm’s reach!

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With one simple upgrade, you can see are sorts of information about your followers– including your demographics and who is viewing your posts. Here’s a sample from our feed:

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As you can see, we have a large female fan base that’s located right in our hometown, Edmonton! We also have a feed of all our most popular posts below. This information is helpful because it helps us not only see who our audience is, but it also tells us what kinds of posts they like.

With all this information, it can be hard to know which statistics to really pay attention to. We recommend clicking on your most popular posts and clicking on view insights. Here’s an example of a post we made around Christmas, before we had launched:

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By viewing our insights we can see the most important statistics to track in Instagram: how many likes, how many comments, and how many bookmarks each of our posts had. We can also see how many profile visits that post gave us and how many people reached our website.

Given that this post was a simple Merry Christmas to our followers, we’re not surprised by the lack of major clicks– but tracking these statistics while you’re in the middle of a marketing campaign can tell you how many people are actively engaging with your social media and how successful your online marketing can be.

In general, I recommend switching to a business account especially if you’re a solo-entrepreneur or a small business who can’t afford professional social media marketing. It may require a little experimentation, but eventually it can really help you target your audience!

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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Friday Update!

Well, it’s officially been one week since Copper Social Co. has gotten going and there’s already so many exciting things happening!

This week was definitely one of growth. Woke up one day to dozens of messages in our inbox from business students looking to intern with us this summer. The whole thing is pretty surreal considering less than a year ago we were students ourselves! All in all we have to say it was the single most validating thing to have happen– knowing that people are so excited about what we’re doing that they already want to join us!

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This weekend we’re going to be doing some work with our real estate clients (let’s get real, it’s all an excuse to see some open houses and be a little nosy) and then we’re going to sit down and enjoy the Super Bowl (and all the opportunities for snacking that come with it!) Have a great weekend everyone!

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Tip Tuesday: Engage & Network With Your Following

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Did you know that one of the easiest ways to build a social media presence is to engage with your followers and others within your product niche?

So what is social media engagement? To me, it’s the broadest term to describe how many likes, comments, clicks, and public shares your content receives after you post it. One of the most common questions I get about social media engagement is how to increase it– and luckily, the answer is simple: engage with other people’s posts as well!

Think about it like this: in the real world, how do you meet people? How do you market yourself? Well, the first step is always by saying hello and introducing yourself! In the online world, actions such as¬†liking other people’s posts, commenting on their pictures, or following them are all small ways to get them to notice you and entice them into checking out your feed. Wouldn’t you be curious if someone you didn’t know liked your photo?

Facebook, Twitter, and Instagram are all platforms built on the concept of interacting with each other’s posts, which means simply engaging with someone else’s content for as little as a few minutes a day is one of the easiest ways to build your audience. However, the one challenges most influencers and businesses face when using social media is picking which niches to target when they’re practicing engagement.

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My best advice here is to take a look at who you want to be looking at your feed. Sure, in a perfect world we would want EVERYONE looking at our page and following us, but who is the most important?

For example, say you’re a Hair Stylist. You’re more likely to meet people who want to view your content by searching and engaging with posts in hashtags such as #hair, #hairstylist, or #hairtransformation than you would if you were searching more random hashtags, such as #instagood or #igdaily.

If you are ever stuck for ideas as to where to target engagement, you can never go wrong¬† with searching specific hashtags to target the physical community you’re located in. For example, Copper Social Co. is located in Edmonton, which means we’re always liking and commenting on posts in #yeg, #yeggers, #edmonton, and #yegdt.

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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Introducing Copper Social Co!

Well, it’s the official launch date of Copper Social Co!

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To be frank, it’s been one hell of a ride. The last year and a half of running Bankrupt Beauty Blog has been absolutely out of this world. I’ve made so many friends in this wonderful little community, but I’m excited to try to make a living doing what I love most about this industry: creating relationships between influencers and brands.

Copper Social Co. is founded on the idea of building up small businesses and online creatives by working together to engage with our followers. I’m so beyond excited to take this plunge with all of you, let’s make something awesome together!

Here’s to starting something new. Can’t wait to see where this takes me!

xoxo, Lisa

 

It’s time for a change…

Well, I’ve been doing a lot of soul searching as of late. Been trying to figure out where I want to go, what I’m going to do, and what makes me happiest in life.

I know, I know. I’m very deep guys.

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I’m super excited to announce that as of February 1st, 2018 I will be giving up Bankrupt Beauty Blog in the pursuit of starting my own business– several of you have already noticed the name change but say hello to Copper Social Co, the latest in Social Media Marketing!

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I’m beyond excited and also a little scared to see where this goes, but I’m so thankful to go on this weird little adventure with you guys! You’re the best!

xoxo,

Lisa, Copper Social Co.

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