Brand Building: Organic vs. Inorganic Growth

Whether you’re grocery shopping, or trying to grow your business, organic is always better.

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You’ve probably heard of paying for Instagram or Twitter followers, and while this sounds like an easy way to jump-start your business and popularity, it could actually cause a lot more harm than good. By choosing to take the organic route with your social media accounts, you are building a stronger future, saving money, creating real connections, and avoiding potential scams and stigmas that could harm your business in the long run.

Organic social media growth can be defined as using strategic social media marketing tactics to gain followers, and build brand awareness and loyalty. Building an organic following on social media takes time. It requires hours of following, commenting, liking, messaging, and everything in between. At first, it can feel like you’re going nowhere. But the connections you do create are genuine. People will follow you because they want to, and because they have an interest in your business.

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Organic growth is also free! That’s the great thing about social media. It’s free to use, and that’s all you have to do to build an organic following; use it. When you’re just starting out as a small business, it’s very important to not spend money where it isn’t needed. And it isn’t needed to spend time on your Instagram feed searching for interesting accounts and potential clients. Think of it as modern day cold-calling!

Over time, organic growth will pay off.

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Inorganic social media growth is the exact opposite. Inorganic growth refers to follower growth that is forged, and not natural. In contrast to organic growth, inorganic growth is falsified by purchasing followers through apps or websites. While inorganic growth can seem to have benefits, such as the appearance of popularity and the potential starting point for a business, bought followers are not all they’re cracked up to be. All they will give you is the illusion that you have a large following; they won’t actually give you a large following.

Most often, the followers you buy will be bots, or inactive accounts that merely look real. These are not the type of followers you need to grow a business and a brand. Sure, bought followers might give you an initial boost by increasing your follower base, but for real business growth you will still need to actively engage with users.

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People who regularly use Instagram can easily spot when a new account has purchased followers. Bots are easy to spot, and they typically come with a stigma. Why would you support a business that has to buy a fake appearance? It’s not a good first impression for potentially real followers.

Above all else, a lot of online companies that advertise paid followers are scams, so if you do choose this option, be sure to read reviews and do your research.

It’s important to remember that inorganic growth is only a short-term solution.

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In conclusion, if you choose to build your brand by organically gaining new followers and creating real, human connections, your business will be stronger and more successful. If you choose to use an inorganic growth strategy your business will eventually suffer from it.

Want an organic follow back? Follow us on Instagram at @coppersocialco!

10 Key Reasons Why Your Business NEEDS a Social Media Presence

The rise of social media and online communication has truly transformed the way we interact with the world. Facebook alone has over 500 million active users.

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With an ever-increasing growth rate, social media is now an imperative tool for businesses to advertise, grow, and engage with their customers. Here are 10 reasons why your business NEEDS social media:

Build brand loyalty and awareness: Social media is the best tool nowadays to get your name out there. You’ve seen a viral video before right? Well, it’s the same thing. Social media can be used to spread information across large audiences instantaneously. With an active and engaging social account, customers are more likely to stick around and see what you and your business are up to.

Cost-effective advertising: Social media is free to use so whether you’re posting on Instagram, Twitter, or Facebook, you’re essentially getting free advertising. You heard that right: FREE! Engaging on social accounts aids in boosting your brand awareness. User generated content, like retweets on Twitter, and shares on Facebook are also forms of advertising. Some platforms offer paid targeted ads, which can be purchased for as little as $3 a day.

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Keep up with the competition: Scouring the social media accounts of your competitors helps you gain marketplace insight. You can learn everything about competitors from who they follow, what they post, and who they engage with. Social media is also an easy way to keep track of new competitors.  

Engage and interact personally with customers: Social media allows you to personally connect with your customers. By creating a voice and humanizing your business, not only with you build customer loyalty, but you will also build relationships. This will boost the customer’s experience and keep them coming back!

Increased brand authority: Social media allows you to respond to your customers faster, and easier. It helps you to create brand consistency, and in turn, brand credibility. Having authority with your business and your customers will keep you at the top of your industry.

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Increase brand recognition: It’s simple. The more you post and engage, the more you are recognized, shared, remembered, and recommended. A recent study showed that in 2017 81% of North American adults were actively using social media. That’s a lot of posts, and a lot of opportunities to get noticed!

Improve search engine optimization: Also known as SEO. All major search engines show and rank search results based on what the search engine considers most relevant to users. Having a higher SEO will make you appear higher on the list. Social media dominates the search engine result pages for brand names. Which means, social media profiles definitely have the power to rank in the top 10 results. Social media platforms are also used as search engines, so it’s important to get as much exposure as you can in order to build your brand.

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Find new customers: By having an effective social media presence you can connect with many different types of people and you can find customers you never knew you had. They can also find you!

Gain customer insight: Social media is the perfect opportunity to monitor what your customers want and need. You can really get to know them, and how they feel about you and your brand. You can also learn about how your customers feel about other brands. Getting to know your customers is key in building relationships with them.

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Provide a richer customer experience: Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service quality, and enrich your relationships with your customers. Customers who can see this, or experience your service firsthand, are more likely to return and tell their friends about you!

When executed effectively, social media can lead to more customers, more authority, more advertising, and it’s here to stay. If you want to succeed, your business needs an active social media presence, and we’re here to help! Stay tuned for more tips!

General Copper

Friday Update!

Woohoo! What a week!

This week we were so excited to take on not just one, not just two, but three new clients! Talk about a productive week!

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Obviously we owe a lot of our success to our friends at YEG Boss Babes– we met so many awesome and intelligent women who are just getting started with their small businesses, just like us! It’s always a breath of fresh air to meet like-minded individuals who are looking to support– not compete– with you. Can’t wait for more events just like it!

One more day, and then the weekend. Here’s hoping for more fun and excitement in the next week!

Tip Tuesday: Take Advantage of Trending Hashtags

For today’s Tip Tuesday, I thought I’d get a little technical and talk about one important aspect of social media: hashtags!

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Regardless of your platform, users across every social media application use hashtags to as a means of classifying their content– sometimes they’re used ironically, sometimes they’re an inside joke, and sometimes they’re just a way to share what’s happening in a location or on a certain day. Whether you’re a business, a brand, or just a regular user, the easiest way to have fun with social media is to use trending hashtags to engage with users across the application, whether they’re your followers or not.

In any 24 hour period, different hashtags become popular based on what’s going on in the world– on Sunday, February 25th, here was one of the biggest trending hashtags: #FakeOlympicsFacts.

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As you can see, a lot of hashtags are born out of pure goof off moments. There’s no marketing agenda behind them, nor is there any real point beyond having fun. And a brand or business can participate in them and have fun too… Just as long as their response is PG and Vanilla in nature. For the most success when using hashtags, it’s important to remember to stay away from political issues and other topics that could potentially offend followers. Here are some examples of brands using hashtags right:

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ft. a video of some octopus dance moves!

The most popular time for brands to take advantage of trending topics and hashtags is when they know they can plan for it. Think cultural events that happen every year: like Back-to-School, The Super Bowl, and New Years Eve. Brands can prepare their own content (and yes, even their own hashtags!) in advance for these marketing moments.

That’s it for now! Have a great week and happy hashtagging everyone!

— Lisa

Tip Tuesday: Build Anticipation & Follow Through

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One of biggest mistakes we see with businesses’ marketing campaigns is a lack of consistent anticipation and follow through.

What do we mean by this? It’s simple: when marketing a service or a promotion, most businesses make the mistake in believing that their followers will naturally be hyped on what they’re offering. Not so! If you want to attract that kind of energy to your marketing campaigns you have to put it out there yourself!

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Let’s say you run a car wash, and to celebrate hitting 1000 followers online you released an promotional slogan that, when said at the till, would earn your customers 50% off a car wash service. Most businesses would release the slogan once and then be done with it… But that’s not the right way to build a marketing campaign!

While the “one-and-done” promotion might earn you a few extra visits, the proper way to execute a promotion is to start by building anticipation– maybe tease the deal a few days early with posts like “Stay Tuned for a Deal” or “Something Exciting Coming Soon…” to keep your followers intrigued and checking your posts. This keeps up site traffic and gets your followers looking at your page more often!

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Once you do release the promotion, really hit it home– post it multiple times a day, everyday. And make sure when your customers come in for that service that you truly give them a one of a kind experience. That way, they’ll keep coming back for more even without a current deal on!

That’s it for now, stay tuned for another tip next Tuesday!

xoxo, Lisa

Friday Update!

Friday already– woohoo!

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This week felt like a major calm before the storm. We’ve been spending the last few days getting ready for our event with YEG Boss Babes next week where we’re going to be speaking about social media management and preventing burn out. We’re super excited to meet so many local entrepreneurs and girl bosses who are all about making their own dreams come true!

While we’ve been busy getting for that there’s been little time for thoughts about anything else. Here’s hoping the event goes well and we have something exciting to talk about next week!

 

Tip Tuesday: Partner with Targeted Influencers

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Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?

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They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.

If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.

That’s all for now! See you next week!

xoxo, Lisa