Quick Guide: Instagram, Facebook, and Twitter

Here at Copper we know that a successful social media campaign can be overwhelming for many small business owners. Which is why we’re here to help!

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Have you ever found yourself asking which social media sites work best? How can they be used effectively? What are they for? The questions never end, right? Mastering the art of social media, like anything else, takes a lot of time and research, but lucky for you, we’ve already got you covered!

At Copper Social Co. we focus on three main social media platforms: Instagram, Facebook, and Twitter. Each platform is unique in design and functionality, which means that each platform is also unique in the ways that it can affect your business. Keep reading to learn more about why you should use Instagram, Facebook, and Twitter, and how all of these social media sites can be beneficial to the success of your business.

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Instagram is a visual social media platform based entirely on photo and video posts. With 700 million active users, Instagram is the perfect place to use eye-catching images to attract business. Instagram posts rely heavily on hashtags and a strong following in order to gain exposure and engagement, but with the right technique any Instagram account is capable of gaining popularity.

This platform should be primarily used for engaging with the larger community, and tailoring a feed that suits your audience’s exact wants and needs in order to gain and maintain popularity.

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Using Instagram to engage with followers, a.k.a. potential clients and customers, is actually pretty easy. Engaging with users on Instagram mainly consists of following accounts, liking and commenting on posts, and sending direct messages. The real struggle is finding the right accounts to follow, and engaging with them effectively.

Since you’re building a business, you will mainly want to follow accounts of people who you feel could be potential clients. Edmonton based company? Follow any account based in YEG. Aimed more towards women? Follow them all! Instagram is the best social network to build your following and connect with your community at large.

Once you have built your following, and have a feel about the type of audience your account attracts, you can tailor your content to fit exactly what your audience wants to see. For example, post content that you think would interest them, and use hashtags to attract similar accounts. This skill takes time to master so the more research you can do about your audience, the more successful your account, and your business will be.

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Facebook is the most popular social network in the world, with approximately 1.8 billion active users. Although a Facebook page may seem similar to a website, it has many unique features that will turn your business into a success. Since Facebook pages are more searchable on Google (and other search engines) compared to the other social media sites, it’s important that your business has one.

At Copper, we see Facebook as the link to all your other online activity that will attract business from near and far. Facebook’s sharing and posting features are key in driving traffic to your business. Facebook is used for sharing your very best Instagram photos, sharing your latest blog posts, sharing articles you’ve researched that may be interesting to your followers, and everything in between.

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Facebook is also another tool used to increase brand awareness through user engagement, and evoke positive word-of-mouth about your business. Once a person likes your page, they will receive your updates on their wall, where their friends will also see them. If they really like your content, perhaps they will share it as well. This helps to build awareness of your business. Customers can also post positive messages about your products or services on your page and to their friends where new people can easily see them. This creates a conversation about your business, and drives people to give you a chance.

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Twitter is a conversational social network that consists of short text-based tweets that can be accompanied by images, and hashtags. Around 300 million users are active on Twitter, but the lower number shouldn’t scare you away. This site still has a lot to offer!

At Copper, we believe that Twitter should be used to create relationships and dialogs with your followers. It’s the perfect networking tool. Twitter’s conversational structure makes it a little less formal than Instagram and Facebook, which is great for talking directly to other people in a relaxed, yet familiar medium.

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The most important reason your small business should use Twitter is because Twitter lets you engage your customers. Of course, you should be tweeting out your latest blogs and such, but Twitter is often used for customers to reach out to a business too. By responding quickly you can show customers that you care about their questions and concerns. Not only that, but you can use Twitter to find out everything your audience has to say about you: what they love, what they hate, and where they think you can improve. You can use this valuable information to make your business even better!

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To sum it up, social media is about finding what works best for you and your business. Each site is used for different things, which can attract different clientele. Practice makes perfect, so give all three sites a chance and don’t give up too easily. It takes time to build a brand and a following, but at least now you have a place to start!

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Don’t forget to follow Copper on Instagram, Facebook, and Twitter for everything you need to know about social media using the links below.

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Tip Tuesday: Take Advantage of Trending Hashtags

For today’s Tip Tuesday, I thought I’d get a little technical and talk about one important aspect of social media: hashtags!

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Regardless of your platform, users across every social media application use hashtags to as a means of classifying their content– sometimes they’re used ironically, sometimes they’re an inside joke, and sometimes they’re just a way to share what’s happening in a location or on a certain day. Whether you’re a business, a brand, or just a regular user, the easiest way to have fun with social media is to use trending hashtags to engage with users across the application, whether they’re your followers or not.

In any 24 hour period, different hashtags become popular based on what’s going on in the world– on Sunday, February 25th, here was one of the biggest trending hashtags: #FakeOlympicsFacts.

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As you can see, a lot of hashtags are born out of pure goof off moments. There’s no marketing agenda behind them, nor is there any real point beyond having fun. And a brand or business can participate in them and have fun too… Just as long as their response is PG and Vanilla in nature. For the most success when using hashtags, it’s important to remember to stay away from political issues and other topics that could potentially offend followers. Here are some examples of brands using hashtags right:

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ft. a video of some octopus dance moves!

The most popular time for brands to take advantage of trending topics and hashtags is when they know they can plan for it. Think cultural events that happen every year: like Back-to-School, The Super Bowl, and New Years Eve. Brands can prepare their own content (and yes, even their own hashtags!) in advance for these marketing moments.

That’s it for now! Have a great week and happy hashtagging everyone!

— Lisa

Tip Tuesday: Partner with Targeted Influencers

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Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?

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They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.

If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.

That’s all for now! See you next week!

xoxo, Lisa

Tip Tuesday: Engage & Network With Your Following

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Did you know that one of the easiest ways to build a social media presence is to engage with your followers and others within your product niche?

So what is social media engagement? To me, it’s the broadest term to describe how many likes, comments, clicks, and public shares your content receives after you post it. One of the most common questions I get about social media engagement is how to increase it– and luckily, the answer is simple: engage with other people’s posts as well!

Think about it like this: in the real world, how do you meet people? How do you market yourself? Well, the first step is always by saying hello and introducing yourself! In the online world, actions such as liking other people’s posts, commenting on their pictures, or following them are all small ways to get them to notice you and entice them into checking out your feed. Wouldn’t you be curious if someone you didn’t know liked your photo?

Facebook, Twitter, and Instagram are all platforms built on the concept of interacting with each other’s posts, which means simply engaging with someone else’s content for as little as a few minutes a day is one of the easiest ways to build your audience. However, the one challenges most influencers and businesses face when using social media is picking which niches to target when they’re practicing engagement.

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My best advice here is to take a look at who you want to be looking at your feed. Sure, in a perfect world we would want EVERYONE looking at our page and following us, but who is the most important?

For example, say you’re a Hair Stylist. You’re more likely to meet people who want to view your content by searching and engaging with posts in hashtags such as #hair, #hairstylist, or #hairtransformation than you would if you were searching more random hashtags, such as #instagood or #igdaily.

If you are ever stuck for ideas as to where to target engagement, you can never go wrong  with searching specific hashtags to target the physical community you’re located in. For example, Copper Social Co. is located in Edmonton, which means we’re always liking and commenting on posts in #yeg, #yeggers, #edmonton, and #yegdt.

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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