Tip Tuesday: Build Anticipation & Follow Through

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One of biggest mistakes we see with businesses’ marketing campaigns is a lack of consistent anticipation and follow through.

What do we mean by this? It’s simple: when marketing a service or a promotion, most businesses make the mistake in believing that their followers will naturally be hyped on what they’re offering. Not so! If you want to attract that kind of energy to your marketing campaigns you have to put it out there yourself!

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Let’s say you run a car wash, and to celebrate hitting 1000 followers online you released an promotional slogan that, when said at the till, would earn your customers 50% off a car wash service. Most businesses would release the slogan once and then be done with it… But that’s not the right way to build a marketing campaign!

While the “one-and-done” promotion might earn you a few extra visits, the proper way to execute a promotion is to start by building anticipation– maybe tease the deal a few days early with posts like “Stay Tuned for a Deal” or “Something Exciting Coming Soon…” to keep your followers intrigued and checking your posts. This keeps up site traffic and gets your followers looking at your page more often!

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Once you do release the promotion, really hit it home– post it multiple times a day, everyday. And make sure when your customers come in for that service that you truly give them a one of a kind experience. That way, they’ll keep coming back for more even without a current deal on!

That’s it for now, stay tuned for another tip next Tuesday!

xoxo, Lisa

Tip Tuesday: Partner with Targeted Influencers

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Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?

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They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.

If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.

That’s all for now! See you next week!

xoxo, Lisa

Friday Update!

Another week come and gone. And boy, was it a rough one. February began with a nasty flu ripping through our office that left most of us stuck in bed or with a sure throat and unable to speak.

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Stressful. Very stressful.

Talk about a major set back– it’s hard to convince people to work with you when you can barely get a word out! On the bright side it seems like most of us are on the other side of it. Hopefully by Monday we’ll be back in fighting shape!

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Lots of fun and exciting things in the works in the next month or so– our founder Lisa Hennig is speaking at a YEG Boss Babes event on the 23rd giving a talk about creating manageable social media marketing campaigns. Should be a can’t-miss event!

Tip Tuesday: Track Relevant Statistics

4Do you ever feel like you’re in an insta-rut? Consider switching your profile over to a business account. Instagram will automatically calculate your most popular posts and allow you to see what aspects of your content are most popular with your followers!

Once you’re switched over, simply click the little graph button in the top right corner of your profile beside your username (second from the end!) Voila, all your social media stats at an arm’s reach!

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With one simple upgrade, you can see are sorts of information about your followers– including your demographics and who is viewing your posts. Here’s a sample from our feed:

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As you can see, we have a large female fan base that’s located right in our hometown, Edmonton! We also have a feed of all our most popular posts below. This information is helpful because it helps us not only see who our audience is, but it also tells us what kinds of posts they like.

With all this information, it can be hard to know which statistics to really pay attention to. We recommend clicking on your most popular posts and clicking on view insights. Here’s an example of a post we made around Christmas, before we had launched:

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By viewing our insights we can see the most important statistics to track in Instagram: how many likes, how many comments, and how many bookmarks each of our posts had. We can also see how many profile visits that post gave us and how many people reached our website.

Given that this post was a simple Merry Christmas to our followers, we’re not surprised by the lack of major clicks– but tracking these statistics while you’re in the middle of a marketing campaign can tell you how many people are actively engaging with your social media and how successful your online marketing can be.

In general, I recommend switching to a business account especially if you’re a solo-entrepreneur or a small business who can’t afford professional social media marketing. It may require a little experimentation, but eventually it can really help you target your audience!

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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Friday Update!

Well, it’s officially been one week since Copper Social Co. has gotten going and there’s already so many exciting things happening!

This week was definitely one of growth. Woke up one day to dozens of messages in our inbox from business students looking to intern with us this summer. The whole thing is pretty surreal considering less than a year ago we were students ourselves! All in all we have to say it was the single most validating thing to have happen– knowing that people are so excited about what we’re doing that they already want to join us!

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This weekend we’re going to be doing some work with our real estate clients (let’s get real, it’s all an excuse to see some open houses and be a little nosy) and then we’re going to sit down and enjoy the Super Bowl (and all the opportunities for snacking that come with it!) Have a great weekend everyone!

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Introducing Copper Social Co!

Well, it’s the official launch date of Copper Social Co!

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To be frank, it’s been one hell of a ride. The last year and a half of running Bankrupt Beauty Blog has been absolutely out of this world. I’ve made so many friends in this wonderful little community, but I’m excited to try to make a living doing what I love most about this industry: creating relationships between influencers and brands.

Copper Social Co. is founded on the idea of building up small businesses and online creatives by working together to engage with our followers. I’m so beyond excited to take this plunge with all of you, let’s make something awesome together!

Here’s to starting something new. Can’t wait to see where this takes me!

xoxo, Lisa

 

It’s time for a change…

Well, I’ve been doing a lot of soul searching as of late. Been trying to figure out where I want to go, what I’m going to do, and what makes me happiest in life.

I know, I know. I’m very deep guys.

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I’m super excited to announce that as of February 1st, 2018 I will be giving up Bankrupt Beauty Blog in the pursuit of starting my own business– several of you have already noticed the name change but say hello to Copper Social Co, the latest in Social Media Marketing!

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I’m beyond excited and also a little scared to see where this goes, but I’m so thankful to go on this weird little adventure with you guys! You’re the best!

xoxo,

Lisa, Copper Social Co.

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