Tip Tuesday: Partner with Targeted Influencers

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Whether you’re an influencer or a business there’s something to be said for working together! Did you know that partnering with other people for marketing campaigns can more than double your amount of exposure?

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They say two heads are better than one! By reaching out to each other, businesses and bloggers can benefit but sharing an audience to promote a product. Let’s say you’re a hairstylist promoing a deal on a blow out. By teaming up with a beauty blogger, you can create a unique and fun marketing campaign that engages not only fans of your business, but followers on her blog. Both of you get tons of exposure and your followers are more likely to purchase a product with a promising testimonial! Win-win.

If you’re ever interested in teaming up, be sure to call Copper Social Co. first! We have a whole network of awesome bloggers always on the lookout for new and exciting opportunities to work with you.

That’s all for now! See you next week!

xoxo, Lisa

Friday Update!

Another week come and gone. And boy, was it a rough one. February began with a nasty flu ripping through our office that left most of us stuck in bed or with a sure throat and unable to speak.

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Stressful. Very stressful.

Talk about a major set back– it’s hard to convince people to work with you when you can barely get a word out! On the bright side it seems like most of us are on the other side of it. Hopefully by Monday we’ll be back in fighting shape!

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Lots of fun and exciting things in the works in the next month or so– our founder Lisa Hennig is speaking at a YEG Boss Babes event on the 23rd giving a talk about creating manageable social media marketing campaigns. Should be a can’t-miss event!

Tip Tuesday: Track Relevant Statistics

4Do you ever feel like you’re in an insta-rut? Consider switching your profile over to a business account. Instagram will automatically calculate your most popular posts and allow you to see what aspects of your content are most popular with your followers!

Once you’re switched over, simply click the little graph button in the top right corner of your profile beside your username (second from the end!) Voila, all your social media stats at an arm’s reach!

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With one simple upgrade, you can see are sorts of information about your followers– including your demographics and who is viewing your posts. Here’s a sample from our feed:

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As you can see, we have a large female fan base that’s located right in our hometown, Edmonton! We also have a feed of all our most popular posts below. This information is helpful because it helps us not only see who our audience is, but it also tells us what kinds of posts they like.

With all this information, it can be hard to know which statistics to really pay attention to. We recommend clicking on your most popular posts and clicking on view insights. Here’s an example of a post we made around Christmas, before we had launched:

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By viewing our insights we can see the most important statistics to track in Instagram: how many likes, how many comments, and how many bookmarks each of our posts had. We can also see how many profile visits that post gave us and how many people reached our website.

Given that this post was a simple Merry Christmas to our followers, we’re not surprised by the lack of major clicks– but tracking these statistics while you’re in the middle of a marketing campaign can tell you how many people are actively engaging with your social media and how successful your online marketing can be.

In general, I recommend switching to a business account especially if you’re a solo-entrepreneur or a small business who can’t afford professional social media marketing. It may require a little experimentation, but eventually it can really help you target your audience!

That’s all for today’s #TipTuesday! Be sure to follow along on all our social media channels for more awesome posts. See you next week!

xoxo, Lisa

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Holiday Makeup Hacks: Red Lips

A red lip is to the holiday season as presents are to Christmas morning– it’s not really necessary to enjoy the day, but it sure as hell helps.

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While a red lip is a classic this time of the year, that’s the very reason why it can sometimes be difficult to wear– when everyone is familiar with the look you’re going for, it’s hard to pull it off in a way that’s entirely your own. Here’s are a few of my red lip hacks to help make pulling off a scarlet pout easy as hell!

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In case you guys forgot that I’m hot and therefore know what I’m talking about.

Exfoliate Your Lips

A bold lip is a double edged sword in that it looks great… But it also highlights everything about your lips you don’t like. Namely, if they’re dry.

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Ft. my ex-boyfriend’s toothbrush (don’t ask) and my favorite lip balm by Tokyo Milk.

My number one tip is to make sure you are starting with exfoliated, moisturized lips– which are surprisingly easy to achieve. While brushing your teeth, simply swipe your toothbrush gently over your lips a few times, removing any dead skin and promoting circulation. Finish with a single layer of chapstick.


Mute the Rest of Your Face

While this is a tried and true tip, I stand by it– if you want the attention on your lips, you have the keep the rest of the face soft to truly make an impact.

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*side eye*

I’ll limit myself to neutral colored eyeshadows (usually cream and soft browns to still create depth) and unless I’m going out I skip the liquid eyeliner– with a red lip it’s much more flattering to use a soft kohl liner that’s been smudged out.


BUT– Play Up Your Brows

A red lip does require some support from the rest of your face to keep it from looking clownish– and the best way to do that is to play up your bone structure by emphasizing your brows.

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This look is incredibly subtle but without it there would be almost no dimension to my face. This picture also reinforces my belief that without makeup I look like I’ve been hit and flattened by a truck.

Spend some extra time filling in sparse areas and really focusing on creating full brows– although be sure to still create something that looks natural on your face. If you’re still feeling as if the red lip is wearing you, add a small amount of highlight under the brow, on the inner corner of the eye, and along the tops of your cheek bones to create more structure.


Line Your Lips

Straight up: the biggest mistake you can make is attempting to free ball your lips with a dark lipstick– in my experience there is no quicker way to potentially ruin your entire face.

When going for a bold lip, always take the time to line your lips and fill them in with a nude lip pencil. Not only does this allow you to establish where you’re going to put pigment, evens out any flaws in your lips– a bold lip is going to highlight anything unsymmetrical, so this is your chance to create the lips you always wanted.

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My lips fully lined.

But a word to the wise: Don’t go overboard. This is not the time to create those Kylie Jenner lips you’ve been lusting after. Stick as close to your natural lip line as you can.


Keep it in Place!

After spending years being notorious for leaving a smudge of lipstick wherever I go, 2017 was finally the year I set about keeping my lip colour in place.

After filling in my lips with a nude pencil, I carefully apply my first layer of lipstick, taking the time to really carve out my cupid’s bow and make sure there aren’t any flaws in my lip shape. Then, after giving it a minute or two to set, I lightly dust finishing powder over my lips.

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My Arsenal.

Next, I reapply lipstick in a light layer, making sure my pigment is even. Finally, I’ll finish with a light layer of setting spray.

Another good trick is the use of lip stains. I am a huge believer in their staying power, and if you happen to have one in a similar shade to the lipstick you’re wearing they can be great for keeping everything in place.


The Finger Trick

There’s no kind of anxiety like Oh-God-Do-I-Have-Lipstick-On-My-Teeth anxiety, and once you wear a bold lip you live in constant fear. Are people looking at your mouth because of the lip color? Or is it because you have a big glob of red on your teeth???

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Although there really isn’t a way to completely eliminate the threat, one thing that does help me is The Finger Trick. After applying and setting your lips, put your index finger in your mouth, pucker your lips around it, and pull it out. Any lipstick that was slightly too far on the inside of your lips should come off on your finger.


The Tissue Trick

There is a trick in reapplying lipstick that has been passed down woman to woman for generations: The Tissue Trick.

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If you haven’t heard of this, I’ll tell you right now it’s genius– and the sole reason my lipstick stayed in place on my graduation day. If you’re out in public and have to reapply, start by swiping on a new layer of lipstick. Then, take a tissue, fold it in half, and press your lips down on either side of the edge (basically you are biting a kleenex with your lips.) Then, reapply lipstick again.

I have no idea why this helps lock in colour. Actually, I have no idea why this even helps. But it does. And my mother taught it to me, and I trust her.

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I know you’re reading this Denise! Thank you for the tip! I love you!

What do you think, Broke Babes? Love it? Hate it? Thinking of rocking a red lip this season?

Hit like, leave me a comment, and don’t forget to follow @bankrupt_beauty on twitter and instagram!